On this week’s episode of Auto Marketing Now with Brian Pasch, Brian speaks with Alan Krutsch about the future of a one-price haggle free strategy in auto dealerships.


  1. Really enjoyed listening to part1 & part2 !

    Brian @ 12:02 you mention hiring millennials and that hard-nose negotiation “…may not be in this next generations DNA”. Excellent point!

    As a millennial (that actually prefers phone calls over text… weird, I know) I’d say the personalities for ‘hard nose negotiation’ are still around. It’s not that the Next Generation doesn’t want to negotiate, they just want to negotiate on their own terms & timeline. My take is that there are so many options, a Millenial hard noser knows they can simply move onto the next dealer, wait a month or check online for other offers. So many (too many) options. The new hard nose negotiation = ” Oh you’re going to fight me on price? See ya! ”

    just my .02

  2. I AM THE OWNER OF LEXUS OF LEHIGH VALLEY. We we the first Lexus Plus dealer in the US. This video says it all….not sure? go to our web site and look at our google reviews!


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