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loyalty

Cutting Edge Dealership Loyalty Programs

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In car sales, J.D. Power’s 2016 New Autoshopper Study shows that more than 90 percent of car shoppers visit online sources when searching for...
customers

Handling Customers on a Flying T.O.

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On today's episode of On the Mark, Mark answers a question from Casey at Keith White Ford about how to handle customers on a...
customers

Committing to Your Customer

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How committed are you to your customer, especially those that don’t end up buying at your dealership?  Grant explains why 14 contacts (through phone,...
customers

How to Inspire Customers

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David discusses the importance of being unique as a salesperson and how to inspire your customers to buy from you.
newscast

Why are customers so interested in trucks & SUVs? | 5...

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On today's CBT Newscast for Thursday, August 10th, 2017: Why are customers so interested in trucks & SUVs? We know SUVs, trucks, and crossovers remain popular...
Straight Talk

Why Customers Call Your Dealership

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On today's episode of Straight Talk, David gives a few reasons why customers actually call into the dealership.
customers

Selling the “Extras”: How Auto Dealers Can Guide Consumers to the...

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A Generation of Customizations Since the 1980's, consumers have warmed up to the idea of having products that meet their exact needs and specifications. The...
newscast

How to effectively structure your lot around SUVs | Ten TED...

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On today's CBT Newscast for Friday, July 21st, 2017: How to effectively structure your lot around SUVs & CUVs In a recent analysis of trends impacting...
marketing

5 (Quick & Easy) Marketing Tactics to Implement at your Dealership

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Sometimes you just want some simple ideas to help drum up sales, not an academic thesis on marketing or a lecture on advertising. Here...
newscast

Are you where customers are online? | Will Tesla become a...

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On today's CBT Newscast for Monday, July 3rd, 2017: Are you where customers are online? Joe talks to Andy MacLeay, Director of Digital Marketing for Dealer.com,...