Cheap gas, so what does that mean shoppers want when they visit your lot?
We’re a month away from summer...and of course, that’s when consumers really use their vehicles to travel. It’s the perfect timing for a new report from AAA... which says: ...
TSLA388.365-6.09501%
GM76.720-0.92%
F14.105-0.075%
RIVN16.820-0.9801%
CYD44.445-1.425%
HMC28.7250.835%
TM179.0502.13%
CVNA70.160-0.43%
PAG206.4706.07%
LAD341.44510.075%
AN208.7905.25%
GPI328.6859.285%
ABG226.2407.81%
SAH102.9953.265%
TSLA388.365-6.09501%
GM76.720-0.92%
F14.105-0.075%
RIVN16.820-0.9801%
CYD44.445-1.425%
HMC28.7250.835%
TM179.0502.13%
CVNA70.160-0.43%
PAG206.4706.07%
LAD341.44510.075%
AN208.7905.25%
GPI328.6859.285%
ABG226.2407.81%
SAH102.9953.265%
TSLA388.365-6.09501%
GM76.720-0.92%
F14.105-0.075%
RIVN16.820-0.9801%
CYD44.445-1.425%
HMC28.7250.835%
TM179.0502.13%
CVNA70.160-0.43%
PAG206.4706.07%
LAD341.44510.075%
AN208.7905.25%
GPI328.6859.285%
ABG226.2407.81%
SAH102.9953.265%
Customer Experience
Creating Great Chemistry With Women Customers
Combine the proper ingredients to boost your bottom line
By Anne Fleming
Many combinations of formulas can work, but finding the optimal chemistry with women customers can seem complex.
Use this handy chart from...
Learn about one dealerships guaranteed customer incentives
So when you look around dealerships now, you’ll see free coffee and free snacks...certainly a bonus for customers, but are those things (or whatever your dealership offers for free) important...
New study reveals the importance of online reviews and who engages in them.
The focus remains the same for your dealership...making the car buying process better for customers. And evidently, some dealerships are doing a better job (as far as their reputation...
Automotive Compliance vs. Ethics: The Lines are Getting Blurry
Taking an ethical approach may seem hard but has long-term benefits
By Jim Radogna
Ethics and compliance are different from each other, but both are vitally important to the long-term success of dealerships...
Turn a Test Drive Into A Sale
Internet Research Takes Out Emotion; Test Drive Puts it Back
By Mark Tewart
In that path there are specific things that can be done to increase the likelihood of there being a nexus...
Facebook Ads Target Service Customers
Unlocking Digital Gold Mine in the Service Department
By Glenn Pasch
Think of the Gold Rush of the early 1900’s. People crossed the country because they heard there was a way to find...
How does your dealership respond to online queries by car shoppers?
If you work at a Porsche dealership, give yourself a pat on the back. According to Edmunds.com, Porsche grabbed the top spot in a new study that measured how...
Should you hug your haters? Hear the story of one dealership that did just that.
Alright, raise your hand if you have haters. No, not family members...haters with your dealership. No, not your co-workers. I mean people who don’t like your deals,...
Learn what is directly impacting customer satisfaction with your vehicles.
Well, the latest J.D. Power Study is out and it reveals some surprising data when it comes to your consumers and their love for technology. We all assume everyone wants...
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