The major findings in chat meter’s study revealed that the average dealer in the U.S. has around 322 reviews. Of those reviews, 76% are 5-star reviews and only 12% are 1-star reviews. The average number of 5-star reviews per dealer was 244 versus the average number of 1-star reviews per dealer…40.
In the meantime, other findings revealed that dealerships receive 20% more reviews per month than just one year ago. Facebook is the 2nd largest review source for dealers and dealers focusing on improving reputations have had a direct impact on search engine rankings as well.
More from Sales & Marketing
How fullthrottle.ai is improving agency performance with automotive-specific DSPs
As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
The trick top finance performers use to drive up performance
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...
Social media success: A powerful blueprint for dealership dominance
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue.
In...
Why the demo drive remains the most critical step in closing sales
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
