CBT News – December 28, 2015
On today's show:
Is tech so confusing, customers are getting turned off by vehicles that have it? We’ll tell you what J.D Power found out.
With 2015 in our rear...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Customer Experience
CBT News – December 21, 2015
On today's show:
Todd Smith, former Dealer Principal and now CEO of ActivEngage explains if the live chat process you’re using hurts your team more than helps
Is the culture and...
The New Generation Of Kiosks Emphasizes Time Savings And Transparency For Customers
Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA
Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
What older drivers are looking for in their next vehicle
When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to recent research from The Hartford insurance...
Are your customers aware of features on their new vehicles?
The tech world is evolving and that means more tech bells and whistles inside new vehicles. It also means that some of that tech is not being used.
Matt Rodeghero, Chief...
Take Steps To De-Mystify New Vehicle Technology For Your Customers
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone in that attitude. Recent research found...
Outbound Phone Sales Efforts Must Be Judged By Live Conversations
Dealerships need to manage to the right metrics and be smart with technology to maximize phone success. BY MIKE HAEG
It’s 2 p.m. on a typical Tuesday. Unfortunately, the weekend sales...
Today’s Owner Of A Recalled Vehicle Can Be Tomorrow’s Happy Service Or Sales Customer
Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER
U.S. Defense Secretary Donald Rumsfeld, you may recall, felt there were three...
Ad Messages That Resonate With Women Buyers, And Avoiding The Mistake Of Marketing Cars Like Power Tools
Let dealership reputation and trust, not price, drive the value proposition when targeting these customers.
BY ANNE FLEMING
Based on how they approach the car buying process, women buyers tend to identify...
Ponder How Appetizing Your Dealership Appears To Customer-Identity Thieves
Take steps to deter both hackers and burglars, and prepare an incident plan in case of a breach. BY ERIK NACHBAHR
Auto dealerships are inviting to data thieves, given the consumer...
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