Changing Consumer Perceptions
Changing Consumer Perceptions
We sat down with Max Zanan who is the Founder and CEO of Total Dealer Compliance. Max told us that Dealers should do 3 things to help change...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Customer Experience
The Sales to Service Handoff
Perfect start to a happy dealership relationship
By Rian Locadia
That new car smell, the new features, showing off to your friends and coworkers. These are all the joys of the new car...
Does your Marketing Connect with your Target Audience?
Does your Marketing Connect with your Target Audience?
Watch our interview with Kathi Kruse on how to communicate with your target audience with Advertising and Marketing.
Find out more about Kathi
How to get more positive customer reviews
How to get more positive customer reviews
Watch our interview with Peter Martin, The President and Founder of Testimonial Builder, to see how he handles both happy and unhappy customers.
Connecting With Your Customers
Don't skip this in your Service Drive
By John Fairchild
When a customer enters the Service Drive, do you smile? Do you make eye contact? Do you say hello? Do you introduce...
Make Dealership Compliance Your Friend
Dealership Defensive Game Plan
By: Jim Radogna
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and exercise regimen: you know it’s something you...
Does Your Fixed-Ops Give a ROI?
Comfort Zones versus Accountability
BY DON REED
As a dealer, did last year bring you the return on investment that you expected? As a general manager did you meet or exceed your...
Is Your Negotiating Process Hurting You?
Thinking Like a Customer Might Seal the Deal
By: Mark Tewart
It’s a fact that the majority of customers still want to negotiate. Depending on the formal study you may read, they...
Should your dealership go after women…when marketing and advertising?
So here’s a question: do you ever see the day where your dealership will market and advertise just to women? Recently, we told you about a Bloomberg story that said...
Service Customers Buy Prepaid Maintenance Programs
A Win-Win For All
By Ryan Williams
Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for...
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