What Makes a Frictionless Transaction? – David Booth, GM of Shottenkirk Chrysler

David Booth

Recently, Joe had the pleasure of speaking with David Booth, GM of Shottenkirk Chrysler Dodge Jeep Ram of Atlanta. David’s progressive customer experience initiatives have gained him a reputation for success in the industry and with his staff. David looks to companies outside of the retail automotive industry for guidance on leadership and servicing customer needs, namely Chick-Fil-A and Starbucks. During this interview, David makes it clear that he is focused on providing his customers with the best experience possible not only by providing outstanding service but by developing relational buyers, not just transactional buyers.

Frictionless transaction

Joe asked David the following questions, tune in to find out the secrets to his success:

  1. What defines a great customer experience?
  2. How do you balance customer experience from Face-to-face to online?
  3. What’s important to you as a GM when it comes to the right company culture?
  4. What makes a frictionless transaction?
  5. Do you find the more open you are with customers, the most they trust you and want to do business with you?
  6. How do you plan to attract and recruit millennials to your dealership in the Atlanta area?