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Digital Marketing Best Practices | 6 Ways to Create a Memorable Customer Experience | Dealers/Shoppers Remain Far Apart on Trade Appraisals | How Holman Automotive Drives Growth

On today’s CBT Newscast for Tuesday, May 23, 2017:

Digital Marketing Best Practices with Google’s James Reutershan
Fitzpatrick sits down with James Reutershan, Strategy Development Manager for US Automotive at Google, to discuss best practices in digital marketing. James goes over the recent growth in the use of digital video, using third-party sites, and customers’ online buying experience. Watch Now

Six Ways to Create a Memorable Customer Experience
Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall customer experience. Here are six ways to go above and beyond good customer service and boost customer loyalty. Read More

Dealers and Shoppers Remain Far Apart on Trade Appraisals – Black Book Survey
Black Book, a division of Hearst Business Media unveiled April 27, 2017 results from its latest survey which took the pulse of how consumers and car shoppers view the importance of the trade appraisal during the overall car buying process. The survey also gauged just how far apart many consumers feel they believe their trade is worth compared with how  dealers value their vehicle. Read More

With 38 franchises, How Holman Automotive Drives Growth
Brian R. Bates is president and CEO of Holman Consumer Services. He spoke to CBT News about his company and the auto dealership business in general. Read More
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