The car buying process can be pretty fun. It’s like going to an amusement park and riding a roller coaster with all the ups and downs. At the 2017 NADA/J.D. Power Automotive Forum, Mark O’Neil, COO at Cox Automotive, equated that roller coaster experience with the way customers view the car-buying process now.
Watch Mark O’Neil’s full talk at the 2017 NADA/J.D. Power Automotive Forum: https://www.youtube.com/watch?v=MtLbk9pavOg&t=721s