Personalized Messages Hit the Targets
It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest of their life. So instead of...
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
TSLA435.790-6.31%
GM83.240-1.11%
F17.4400.79%
RIVN16.3001.1%
CYD56.7200.39%
HMC26.990-0.3%
TM189.950-1.89%
CVNA73.000-0.49%
PAG167.370-0.8%
LAD290.890-4.73%
AN187.720-6.02%
GPI316.340-10.09999%
ABG187.710-7.04%
SAH82.620-1.12%
Customer Experience
How to get Customers to Show Up
On this week's episode of On the Mark, Mark answers a question from Eddie Wallace of Keith White Ford-Lincoln in McComb, MS about getting customers to show up to your...
Chip Perry: Transparent dealers produce more opportunities
In a recent poll, consumers revealed that, along with politicians, car dealers are among the least trusted people in their daily lives. While some would see that as a negative,...
Ten TED Talks to give you an edge with customers and employees
When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change, or quantum physics. But also, TED...
Improve Your Bottom Line by Improving the Longevity of Your Customer’s Vehicle
A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number one reason for purchasing aftermarket appearance...
A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored
It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3 million VR headsets were sold and...
Steve Finlay: Why customers like and want your inventory
Jim Fitzpatrick sits down with Steve Finlay, Senior Editor at WardsAuto, to discuss his article Potential Lean Car Dealer Stocks Defy Customer Wants, making customers happy, and the future of...
Are customer nights beneficial?
To have a true customer buying experience, some dealerships believe if everyone was happy during the process, it was a win-win. Other dealerships think that if they received a positive...
15 Tips to Improve your Fixed Ops
Joe Gumm spoke to Jody Devere, CEO of AskPatty.com, about the customer experience in your service drive as well as what inspired her to write "15 Ways to Communicate Better in the Service Drive" for Car...
How do regulations benefit customers?
Joe sits down with Steve Roenneau, VP of Compliance for EFG Companies, to discuss simplifying the sales process for customers, industry regulations, and F&I Manager training.
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