Creating a Connected Experience for Website Visitors
Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM,...
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
Customer Experience
Secrets you should share to delight customers and win their loyalty
The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession.
When that economic hell broke loose, Marcus Sheridan was seven years into...
Pros and Cons of Keeping Your Service Department Open 7 Days a Week
Much of what we accomplish in life is determined by what we think is possible. If we think something is possible then we feel we have a fighting chance to...
Personalized Messages Hit the Targets
It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest of their life. So instead of...
How to get Customers to Show Up
On this week's episode of On the Mark, Mark answers a question from Eddie Wallace of Keith White Ford-Lincoln in McComb, MS about getting customers to show up to your...
Chip Perry: Transparent dealers produce more opportunities
In a recent poll, consumers revealed that, along with politicians, car dealers are among the least trusted people in their daily lives. While some would see that as a negative,...
Ten TED Talks to give you an edge with customers and employees
When you think of TED talks, maybe you think of artists and scientists sharing the latest research on things like artificial intelligence, climate change, or quantum physics. But also, TED...
Improve Your Bottom Line by Improving the Longevity of Your Customer’s Vehicle
A recent study conducted by Ziebart International Corporation, to better understand consumer’s purchase habits within the Detailing and Auto Protection markets, found consumer’s number one reason for purchasing aftermarket appearance...
A Virtual (Reality) Showroom: The Car Buyer’s Experience Explored
It’s not just for play anymore. Virtual reality has become mainstream in the electronics market, primarily with smartphone compatible VR headsets. In 2016, 6.3 million VR headsets were sold and...
Steve Finlay: Why customers like and want your inventory
Jim Fitzpatrick sits down with Steve Finlay, Senior Editor at WardsAuto, to discuss his article Potential Lean Car Dealer Stocks Defy Customer Wants, making customers happy, and the future of...
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