On this week's episode of Kain & Co., David sits down with Katie Wagner, of Johnson Motors, to discuss how dealers can improve their BDC and the customer experience.
Customer loyalty does not necessarily translate into repeat business for your auto dealership.
OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands....
Saturday is National Dog Day. You might wonder how that makes any sort of difference to your dealership, especially if you aren’t a dog owner yourself. But, according to the...
Online reviews can be a blessing and a curse. Positive reviews are important for several reasons, including retention purposes. However, there are some people who don't believe that reviews add...
Many automotive dealerships strive to boost the level of connectivity between the lead generation elements of the website and the other products and services they use: web analytics, their CRM,...
The year was 2008 and all kinds of businesses were sinking in the quicksand of the Great Recession.
When that economic hell broke loose, Marcus Sheridan was seven years into...
Much of what we accomplish in life is determined by what we think is possible. If we think something is possible then we feel we have a fighting chance to...
It is a common misconception among dealers that once a customer has purchased a vehicle, they will remain a loyal customer for the rest of their life. So instead of...
On this week's episode of On the Mark, Mark answers a question from Eddie Wallace of Keith White Ford-Lincoln in McComb, MS about getting customers to show up to your...