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Driving Customer Retention to Your Dealership

Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands. But we need to keep in mind that customer loyalty is not necessarily customer satisfaction, and further, neither is sure to drive customer retention. The […]
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Ryan Williams
Ryan Williams
Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at

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