Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at ryan@getfidelis.com.
We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that keeps customers returning.
What we probably won’t...
The median household income in the U.S. is $57,617, according to 2016 U.S. Department of Commerce data. The median references the income level that falls in the middle of all...
Customer loyalty does not necessarily translate into repeat business for your auto dealership.
OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands....
We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps customers returning.
What we probably won’t agree...
Bottom Line Benefits Drives Retention and Healthier Service Volumes
By: Ryan Williams
We all know that having skin in a game keeps our attention. Freebies, though nice, often don’t. How many of...
Prepaid Maintenance a Win-Win for All
By: Ryan Williams
Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too. These plans pack at least three...
Drive Customer Retention to Your Dealership
By: Ryan Williams
If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play a strategy that many dealers point...
A Win-Win For All
By Ryan Williams
Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for...