Home Authors Posts by Ryan Williams

Ryan Williams

10 POSTS 0 COMMENTS
Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at ryan@getfidelis.com.
service

Retain Service Customers with Every R.O.

We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that...
budgeting

In 2019, Show Budgeting Solutions to Sell More Retention Product

The median household income in the U.S. is $57,617, according to 2016 U.S. Department of Commerce data. The median references the income level that...
retention

Driving Customer Retention to Your Dealership

Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers...
Generating Profitvideo

How to generate profit & keep customers coming back to the service drive

We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps...

Gifting Prepaid Maintenance Marketing Promotions

Bottom Line Benefits Drives Retention and Healthier Service Volumes By: Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though...

Why Service Customers Buy Prepaid Maintenance Programs

Prepaid Maintenance a Win-Win for All By: Ryan Williams Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too....

Build Planned Retention Program and Drive Service Volumes

Drive Customer Retention to Your Dealership By: Ryan Williams If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play...

Gifting Prepaid Maintenance Marketing Promotions

SPONSORED CONTENT Bottom Line Benefits Drives Retention and Healthier Service Volumes By Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though...
customer retention

Drive Customer Retention to Your Dealership

Build Planned Retention Program and Drive Service Volumes By Ryan Williams  that many dealers point to as a winner – a prepaid maintenance plan, commonly referred to...
prepaid maintenance

Service Customers Buy Prepaid Maintenance Programs

A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan,...
CDK Globalvideo

The Many Ways CDK Global is Supporting Their Customers Through COVID-19 – John Hickey,...

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Hickey, Executive Vice President of North America Customer Experience for CDK...
digital retailing

The Right Time to Move to Digital Retailing?

Throughout the rest of 2020 and potentially for years to come, customers’ senses will be heightened to being among groups of people in public....
new model

Will New Model Releases and Concepts be Delayed?

On March 29th, the organizers of the North American International Auto Show officially pulled the plug on the 2020 event. Scheduled to run from...
emotional intelligence

Leadership: Emotional Intelligence Is Critical Right Now

The world has been turned topsy-turvy for automotive industry business leaders due to COVID-19. As I listen and watch reactions, commentary and observe new...
Apple Hondavideo

Apple Honda’s Eric Nichols Discusses the Changes His Dealership Has Made to Sustain Operations

As part of our ongoing coverage of the Coronavirus, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive along with Eric Nichols,...

Selling Your Customer’s Story to the Bank

Some dealerships like to cut corners in order to get a customer approved by the lender. On this week's episode of F&I Today, Becky...

March Kerrigan Report: How will COVID-19 Affect Dealership Earnings for the...

Welcome to the Kerrigan Advisors Market Update with Jim Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors. In this segment, Erin...

The Importance of Confirming Appointments

On this week's episode of Kain & Co., David Kain talks about confirming appointments with your ptoential customers in order to move to the...

Are You Presenting Your Menu the Right Way?

On this week's episode of F&I Today, industry expert Becky Chernek explains how consistent product pricing and offering your full F&I menu to all...
Coronavirus Coverage Central

CBT Automotive Network is providing up-to-date coverage on the COVID-19 pandemic's impact on auto dealers, automakers, and dealership personnel