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Ryan Williams

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Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at ryan@getfidelis.com.
service

Retain Service Customers with Every R.O.

We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that...
budgeting

In 2019, Show Budgeting Solutions to Sell More Retention Product

The median household income in the U.S. is $57,617, according to 2016 U.S. Department of Commerce data. The median references the income level that...
retention

Driving Customer Retention to Your Dealership

Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers...
Generating Profitvideo

How to generate profit & keep customers coming back to the service drive

We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps...

Gifting Prepaid Maintenance Marketing Promotions

Bottom Line Benefits Drives Retention and Healthier Service Volumes By: Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though...

Why Service Customers Buy Prepaid Maintenance Programs

Prepaid Maintenance a Win-Win for All By: Ryan Williams Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too....

Build Planned Retention Program and Drive Service Volumes

Drive Customer Retention to Your Dealership By: Ryan Williams If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play...

Gifting Prepaid Maintenance Marketing Promotions

SPONSORED CONTENT Bottom Line Benefits Drives Retention and Healthier Service Volumes By Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though...
customer retention

Drive Customer Retention to Your Dealership

Build Planned Retention Program and Drive Service Volumes By Ryan Williams  that many dealers point to as a winner – a prepaid maintenance plan, commonly referred to...
prepaid maintenance

Service Customers Buy Prepaid Maintenance Programs

A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan,...
technician

Dealing with the Technician Drought

There is a “Technician Drought” that has been plaguing the car industry for decades, pretty severely for the past 5 years or so. Finding...
direct marketingvideo

Why Your Dealership Should Incorporate These Direct Marketing Strategies

On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
service drive

3 Tips to Sell More Cars Through the Service Drive

Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are...
service

Building A Vibrant Service Department

Creating an environment where customers feel relaxed and well cared for can be a tough thing to achieve with the many pressures being felt...
spam

Dealership Emails Going to SPAM? Here’s What To Do

0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!! What was your first reaction to the line above? Did you cringe?...

How to Deal With a Best Price Shopper

 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...