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Ryan Williams

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Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at ryan@getfidelis.com.
budgeting

In 2019, Show Budgeting Solutions to Sell More Retention Product

The median household income in the U.S. is $57,617, according to 2016 U.S. Department of Commerce data. The median references the income level that...
retention

Driving Customer Retention to Your Dealership

Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers...
Generating Profitvideo

How to generate profit & keep customers coming back to the service drive

We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps...

Gifting Prepaid Maintenance Marketing Promotions

Bottom Line Benefits Drives Retention and Healthier Service Volumes By: Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though...

Why Service Customers Buy Prepaid Maintenance Programs

Prepaid Maintenance a Win-Win for All By: Ryan Williams Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too....

Build Planned Retention Program and Drive Service Volumes

Drive Customer Retention to Your Dealership By: Ryan Williams If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play...

Gifting Prepaid Maintenance Marketing Promotions

SPONSORED CONTENT Bottom Line Benefits Drives Retention and Healthier Service Volumes By Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though...
customer retention

Drive Customer Retention to Your Dealership

Build Planned Retention Program and Drive Service Volumes By Ryan Williams  that many dealers point to as a winner – a prepaid maintenance plan, commonly referred to...
prepaid maintenance

Service Customers Buy Prepaid Maintenance Programs

A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan,...
millennial

3 Simple Ways to Help Retain Your Millennial F&I Managers

Much has been written about and analyzed when it comes to comparing all of the major population demographics. How Boomers prefer to buy a...
biasvideo

What is Unconscious Bias and How to Prevent it from Disrupting Your Dealership Culture...

To combat unconscious gender and racial biases in the workplace, management must take deliberate action against them, or it could cause tremendous profit losses....
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
Don Reedvideo

Attracting Auto Technicians in a Highly Competitive Market – Don Reed, DealerPRO Training

On today’s show, we’re pleased to welcome back Don Reed, CEO of DealerPRO Training, one of the nation’s top fixed-ops training platforms for dealers. VIDEO...
inventory

How Dealers Can Trim Down Their New Vehicle Inventories this Fall

As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...

Educating Your Team to Become Digitally Successful

On this week's episode of Kain & Co., David Kain invites you to his 15th annual Clients & Friends Digital Success Workshop. Join David...

Approaching Digital Retailing Challenges

On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the retailing challenges that dealers and vendors face when trying...