Ryan Williams

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Ryan Williams is president of Fidelis PPM, and is a 20-plus year veteran of the auto industry, having served in multiple dealerships as sales manager, F&I manager, and GM. You can reach him at ryan@getfidelis.com.
service

Retain Service Customers with Every R.O.

We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that keeps customers returning. What we probably won’t agree on is the order of those objectives. Does…
budgeting

In 2019, Show Budgeting Solutions to Sell More Retention Product

The median household income in the U.S. is $57,617, according to 2016 U.S. Department of Commerce data. The median references the income level that falls in the middle of all states’ (and Puerto Rico) low and high-income ranges.  IRS Statistics…
retention

Driving Customer Retention to Your Dealership

Customer loyalty does not necessarily translate into repeat business for your auto dealership. OEMs and dealers spend millions of dollars seeking to convert consumers to loyal customers of their brands. But we need to keep in mind that customer loyalty…
Generating Profitvideo

How to generate profit & keep customers coming back to the service drive

We probably all agree that the goal of the dealership service department should be: (A) generate profit and (B) deliver the experience that keeps customers returning. What we probably won’t agree on is the order of those objectives. Does a…

Gifting Prepaid Maintenance Marketing Promotions

Bottom Line Benefits Drives Retention and Healthier Service Volumes By: Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though nice, often don’t. How many of the tchotchkes you picked up while touring the…

Why Service Customers Buy Prepaid Maintenance Programs

Prepaid Maintenance a Win-Win for All By: Ryan Williams Service customers like to buy prepaid maintenance plans, known as PPMs. For good and valuable reasons, too. These plans pack at least three assets vehicle buyers sense benefits them and 65…

Build Planned Retention Program and Drive Service Volumes

Drive Customer Retention to Your Dealership By: Ryan Williams If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play a strategy that many dealers point to as a winner – a prepaid maintenance…

Gifting Prepaid Maintenance Marketing Promotions

SPONSORED CONTENT Bottom Line Benefits Drives Retention and Healthier Service Volumes By Ryan Williams We all know that having skin in a game keeps our attention. Freebies, though nice, often don’t. How many of the tchotchkes you picked up while touring…
customer retention

Drive Customer Retention to Your Dealership

Build Planned Retention Program and Drive Service Volumes By Ryan Williams  that many dealers point to as a winner – a prepaid maintenance plan, commonly referred to as a PPM. As its name suggests, this retention tool leverages prepaid or discounted…
prepaid maintenance

Service Customers Buy Prepaid Maintenance Programs

A Win-Win For All By Ryan Williams Customers naturally sense that prepaid maintenance plans will help them develop habits of healthy vehicle maintenance – routine, a plan, and a budget, and typically for a deeply discounted price, often up to 45…
employees

How to develop employees if you cannot promote them during COVID-19

Considering all the ways the COVID-19 pandemic is likely impacting your dealership, it may be a stretch to think about offering a promotion to your all-star staff members. It may not be in the front of your mind, but it…

NADA chooses Mike Stanton, an NADA insider, to replace retiring CEO Peter Welch

The National Automobile Association is promoting from within, as it names COO Mike Stanton as the organization’s next President and CEO. Stanton is set to succeed Peter Welch, who has been the association’s leader since his appointment by the NADA…
video

5 of the biggest issues facing the F&I office today and how to cope...

F&I departments are facing a unique set of challenges in today’s marketplace. While many dealers have recently made strong investments in digital retailing due to the COVID-19 pandemic, the digital push has made many dealers wonder how digital retailing will…
F&I

3 ways data analytics can help your F&I staff

As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in before all of this started in March. It’s a challenge, especially for the stores that may…
marketing

Tips for effective vehicle merchandising and marketing

You can prepare a steak and potato dinner in two ways. One is to meticulous cook the steak and potato, arrange it beautifully on a plate, and serve it with love and care. The other way is to throw a…

How car dealership leaders can create more growth opportunities for people...

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Damon Lester, president of the National Association of Minority Automobile Dealers. Diversity and inclusion have been age-old issues for…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…