Online reviews can be a blessing and a curse. Positive reviews are important for several reasons, including retention purposes. However, there are some people who don’t believe that reviews add any value. In fact, some velieve it’s more of a hassle to ask customers to leave one. Scott Larrabee, sales associate at Darling’s Honda Nissan Volvo in Bangor, Maine, believes customers want to sing the praises of your dealership but might not know how or when to do it.
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As competition intensifies in automotive retail, agencies are rethinking how they approach media buying and client retention. Amol Waishampayan, Co-Founder of fullthrottle.ai, says agencies that move beyond general-purpose demand-side platforms...
Sales performance continues to be shaped by new technology but that can also introduce gaps in execution and accountability that go all the way to the top. On this episode of...
Social media has become a key sales driver for dealerships. As consumer behavior shifts and competition increases, digital content now acts as a direct funnel for leads, trust, and revenue.
In...
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...