TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%
TSLA362.440-4.71999%
GM83.6600.61%
F12.3100.26%
RIVN13.0200.07%
CYD26.350-0.22%
HMC34.0600.61%
TM191.9403.34%
CVNA60.5902.63%
PAG212.00017.21%
LAD295.31013.82%
AN159.8006.61%
GPI239.80011.43%
ABG169.8707.9%
SAH63.5103.46%


Customer Experience

Steven Walker, Senior Product Marketing Manager for CDK Global, recently joined Jim Fitzpatrick on the CBT stage at the 2023 Digital Dealer conference.

How CDK Global is enhancing online to in-store modern retail experiences — Steven Walker

- October 26, 2023
Earlier this year, CDK Global released its Friction Point Study, which surveyed both shoppers and dealers to determine what points in the car buying process were crucial to deliver a positive...
Event Coverage
Generative AI has the potential to revolutionize marketing, streamlining the traditionally labor-intensive and speculative process.

Where does generative AI fit into dealership operations?

- October 25, 2023
Artificial Intelligence (AI) has been revolutionizing different industries, and the dealership sector is not immune to its impact. Generative AI, a specific type of AI, focuses on generating new data...
Daily Automotive News Articles
AI, with the right information present, can quickly and easily deliver personalized information to both salespeople and customers.

How AI can improve your car dealership’s customer experience strategy

- October 24, 2023
Artificial intelligence is on the horizon and can be useful to car dealerships in many ways. While the speed and automation of artificial intelligence can’t do every job at your...
Sales & Marketing Articles
Providing tailored, personalized suggestions based on a user’s browsing history, mobile apps can make customers feel appreciated and understood.

Leveraging mobile apps for improved customer engagement in dealerships

- October 18, 2023
On any given day in your dealership, a mechanic will grapple with diagnosing a perplexing issue in a customer’s vehicle. A tool that swiftly and accurately solves the mystery would...
Sales & Marketing Articles
lifetime customers

Four strategies for creating lifetime customers at the dealership

- October 12, 2023
Of new car buyers, it remains true that roughly 70% defect within the first three years of ownership. For used car buyers, it’s even more difficult to keep them as...
Sales & Marketing Articles
As many buyers begin their vehicle search online, a dealer’s website is the prime place to begin building a seamless customer experience.

From online to in-store: creating a seamless dealership customer experience

- October 11, 2023
Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer Journey Study, 65% of U.S. vehicle...
Sales & Marketing Publishing Partners
To build trust and uphold ethical standards, automotive sales professionals should focus on these three vital elements.

Accelerating trust: How ethics can drive success in auto sales

- October 4, 2023
The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster long-term success, it's essential for auto...
Sales & Marketing Articles
In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success

7 strategies for dealerships to enhance customer satisfaction

- September 26, 2023
In the auto industry's competitive landscape, dealerships must prioritize customer satisfaction to achieve success. Satisfying customers acts as fuel, driving growth and profitability for dealerships. As customers have endless options available...
Articles Sales & Marketing
By strategically building their own service-to-sales pipeline, dealers of all sizes and OEMs can fuel their service drive’s profitability

How to adapt your dealership to navigate the service-to-sales evolution

- September 11, 2023
The service department has always proven to be a major driver of profitability for dealers of every size. Even so, current market dynamics are increasingly emphasizing both the short and long-term...
Fixed-Ops Publishing Partners
Jay Baer joins Inside Automotive to discuss the relationship between customer service speed and brand loyalty in the dealership.

The role of speed in customer service and car buyer loyalty — Jay Baer

- August 31, 2023
Customer service speed can make or break a dealership's brand loyalty and long-term growth. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Jay Baer, speaker, business...
Featured Sales & Marketing


Latest Articles

Penske Automotive to go private in $16.3 billion deal
Latest Articles 10/15/26

Penske Automotive to go private in $16.3 billion deal

How dealership leaders can motivate teams without raising pressure 
Latest Articles 10/15/26

How dealership leaders can motivate teams without raising pressure 

New car prices reach record $50K+, Ford opens orders for Fathom, GM Defense unveils Silverado 3500HD
Latest Articles 10/15/26

New car prices reach record $50K+, Ford opens orders for Fathom, GM Defense unveils Silverado 3500HD

New-vehicle prices near record at $50,562 as buyers trade down
Latest Articles 10/15/26

New-vehicle prices near record at $50,562 as buyers trade down

Ford opens Fathom preorder invites for its sub-$30K electric pickup
Latest Articles 10/15/26

Ford opens Fathom preorder invites for its sub-$30K electric pickup

GM Defense unveils unmanned Silverado 3500HD concept for the Army
Latest Articles 10/15/26

GM Defense unveils unmanned Silverado 3500HD concept for the Army

Carvana expands same-day delivery to Jacksonville market
Latest Articles 10/15/26

Carvana expands same-day delivery to Jacksonville market

The dealership data hiding in customer conversations
Latest Articles 10/15/26

The dealership data hiding in customer conversations

Record car payments, 84-month loans raise affordability concerns
Latest Articles 10/14/26

Record car payments, 84-month loans raise affordability concerns

“Andrea Sells Cadillac” shares the social media habits that bring in buyers
Latest Articles 10/14/26

“Andrea Sells Cadillac” shares the social media habits that bring in buyers


CBT News
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