Tag: customer experience
Greenway Auto COO Casey Coffey discusses benefits of new marketing solution
On today’s show, we’re pleased to welcome Hugh Hathcock, Owner of Velocity Automotive Solutions and we’re also joined by Casey Coffey, Chief Operating Officer...
Jonathan Dawson on how car dealers can create more value for...
Sellchology, a term coined by sales trainer Jonathan Dawson, is the philosophy of selling through psychology. In today’s digital environment it is critical for...
How to shift marketing techniques during times of low vehicle inventory
On the latest episode of Auto Marketing Now, host Brian Pasch talks about how your marketing can shift during times when inventory levels are low...
CMA’s Liza Borches explains the value of a top-notch customer experience
Carter Myers Automotive has roots dating back to 1902 as a hardware, machinery, and mill supply business that built and sold horseless carriages. Today,...
Best strategies to develop your car dealership’s service business
In 2020, new car dealerships reported $111 billion in revenue through service and parts alone. If you are focused on growing the service side...
How reducing friction in the customer experience benefits car dealers
Earlier this year, the eleventh Cox Automotive Car Buyer Journey Study was released in the midst of the pandemic. It doesn’t come as a shock...
Shep Hyken on improving the customer experience to generate repeat business
Customer experience expert, New York Times best-selling author, and international keynote speaker Shep Hyken, has released new research into the state of customer service...
How to handle and overcome car sales objections with today’s buyers
How do you handle objections in today’s marketplace? Joining us today is Sean Gardner, instructor and sales trainer with the Joe Verde Group to...
How Lexus dealer Peter Cooper is rethinking the luxury auto business...
Dealers have seen record sales and profits throughout the last year with less inventory so how are things on the luxury side? On today’s...
To modernize car buying, we need to make it easier to...
By now, everyone in the automotive industry knows that digital retailing is here to stay. Today's customers expect to be able to buy everything...
