Saturday, December 5, 2020
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online reviews

4 steps to successfully manage online reviews – Erica Danford,...

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The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers to best gather and deploy customer reviews to boost engagement and sales with Erica Danford, associate vice president of managed services for Dealer.com. With the […]
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Elead

How to Increase Engagement With Car Buyers at Your Dealership –...

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On today’s show, we’re so pleased to welcome Jeff Beals, Vice President of operations at Elead and Bill Wittenmyer, Partner and Vice President of...
customer engagement

6 Creative Solutions to Drive Customer Engagement in the Auto...

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The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth of 13% every year. This fact only implies that digital advertising will have a vital role in the automotive industry, especially when it comes to customer engagement. A recent study made […]
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phone

Hold the Phone: The New Rules of Engagement

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If it feels like connecting with your shoppers by phone has become more challenging than in years past, you’re not alone. In a recent...
customer engagement

The Case For Creating A Director Of Customer Engagement Position

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How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports and customer reviews. However, obtaining a broader, authentic understanding of your customer’s journey through the sales process will drive more dollars to your bottom line. […]
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open rate

How To Get A Better Open Rate By Using Email...

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Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open your emails and ones that actually click on links within your emails. Measuring the number of people who open your email is referred to as […]
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vinsolutions

VinSolutions Invests in Connect Automotive Intelligence to Ensure Dealers Know...

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January 17, 2019 – With a surplus of information right at their fingertips, car buyers are doing more advance research than ever, and they expect dealers to do their homework as well. Yet, when customers walk into a store, they often know more about the dealership than the dealership knows about them. VinSolutions is working […]
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contact at once

Contact At Once! Expands Its Platform to Support Apple Business...

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In this segment of CBT News, Jim Fitzpatrick sits down with Wesley Miller, Director of dealership sales and Therese Aleman, Senior Director of marketing at Contact At Once!, a leading customer engagement, mobile messaging platform, to discuss their new offering, Apple Business Chat. Benefiting both dealers and customers, Apple Business Chat will enhance the consumer experience by integrating […]
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BDC Department

Shifting the Customer Approach in Your BDC – David Lewis

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Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more time researching that when they finally do touch base with your BDC department, it’s for two reasons. Joining CBT today is David Lewis, to educated […]
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PERQ: Guided Shopping Helps Attract 30 Percent More Leads

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Many dealers feel like they get a lot of web traffic but are not doing enough to capture it. Enter PERQ, an online guided shopping solution that helps consumers make decisions on complex purchases. Using artificial intelligence to help meet the consumers wherever they are in the buying process to support with the next best […]
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