If there’s one thing that dealers have learned in the past 17 months, it’s how to be adaptable. Aside from a select few instances, the business of selling cars was...
The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers...
On today’s show, we’re so pleased to welcome Jeff Beals, Vice President of operations at Elead and Bill Wittenmyer, Partner and Vice President of sales and operation for Elead as...
The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth of 13% every year. This fact...
If it feels like connecting with your shoppers by phone has become more challenging than in years past, you’re not alone. In a recent survey of TrueCar dealers, 80% declared...
How much do you really know about your customer’s true experience while he or she is shopping for a car? As a dealership manager, you already read your CSI reports...
Chances are that your dealership utilizes email campaigns. Why wouldn’t you? It’s a viable option for many businesses. Some might even measure the success by knowing how many people open...
January 17, 2019 – With a surplus of information right at their fingertips, car buyers are doing more advance research than ever, and they expect dealers to do their homework...
In this segment of CBT News, Jim Fitzpatrick sits down with Wesley Miller, Director of dealership sales and Therese Aleman, Senior Director of marketing at Contact At Once!, a leading customer engagement,...
Traditional shoppers used to visit three to four dealerships before making a purchase. Now, with the shift going digital, dealership visits have dwindled to approximately one-and-a-half. Shoppers are spending more...