Identifying and correcting problematic gaps in consumer engagement

As we look across retail automotive today, many dealers and OEMs are asking how they can provide the most frictionless experience for consumers. On today’s episode of Inside Automotive, Alexi Venneri, Co-founder and CEO of Digital Air Strike, join us to discuss today’s trends and how Digital Air Strike is improving consumer engagement.

As chips improve, inventory returns, according to Digital Air Strike’s analysis of recent trends with dealers and OEMs. Since OEMs now oversee consumer communications, the wrong messages get delivered at the wrong time. Sales Boost, a solution created by Digital Air Strike, helps dealers manage a more personalized platform and extends the customer journey. Dealers will have the chance to offer F&I along with Response Logix, a platform designed to help teams connect with customer solutions so dealers won’t have to return deposits and will draw consumers back into the service department.

digital communicationMore: How to unlock the power of digital communication tech with Digital Air Strike CEO Alexi Venneri

Venneri states, “We started during a recession, which meant clients were afraid, there wasn’t inventory, and cash for clunkers was a difficult time.” So, open and transparent communication is the foundation of the company. Additionally, our Response Logix sends price quotes for multi-vehicles and verifies payments.

Dealer teams can accomplish more with fewer employees by identifying these problematic habits and looking for gaps. The company has established surveys among dealers that evaluate lead accuracy, whether dealers are asking the right questions, and how quickly they respond to leads. As a result, over 60% of dealers auto-respond to customers, and 33% don’t respond to client leads within one hour.

Additionally, Digital Air Strike audits dealers where it makes sense for them as they evolve. They help dealers address their gaps in every area, in other words. According to Venneri, every aspect of their cutting-edge competitive technology is geared toward helping their clients win. Venneri states that Digital Air Strike will be announcing a significant partnership with a new financing partner at the upcoming NADA show in Dallas to give dealerships more options in tailored communication.

To learn more, schedule a meeting with the Digital Air Strike team at booth #4059.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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