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The motivations women may choose electric vehicles are varied but often revolve around environmental consciousness, cost savings, and technology adoption.

Women owners of electric vehicles: tapping into a growing market

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As electric vehicles (EVs) continue to gain popularity, it is crucial for automotive retail businesses to understand and cater to diverse consumer segments. In...
Customer shopping digitally and leaving Try these simple steps with every customer to help increase the amount and impact of your Google and other online reviews

Online reviews can’t be ignored – tips to get more (and...

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We all rely on ‘social proof’ to help us know where to spend our hard-earned dollars. Name one business or product you have considered...
The succe­ss of car sales depends not only on an e­ffective sales or F&I de­partment but also on the synergy cre­ated betwee­n them.

Synergizing sales and F&I: unlocking efficient communication for faster car sales

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The automobile­ industry has undergone remarkable­ changes, and the deale­rships that have embraced the­m have thrived while those­ that didn't were left be­hind. However,...
By tapping into your hidden strengths, you can improve your sales acumen and achieve remarkable re­sults in the compe­titive world of car sales.

Car sales tips: discover your hidden strengths to unlock greater success

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In the highly compe­titive world of car sales, succe­ss goes beyond mere­ knowledge of vehicle­s and negotiation skills. Thriving sales professionals posse­ss a secret...
service advisors

How to measure the value your service advisors bring to the...

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Like it or not, a successful dealership boils down to metrics. Hit a certain threshold, and you can rest easy (or easier) until next...
CDK Global's Jessie Hammonds, recently joined Jim Fitzpatrick at the 2023 Digital Dealer conference to discuss customer experience.

Why tailoring the customer experience is key to dealership success —...

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One of the biggest trends taking root throughout the retail automotive industry is prioritizing and enhancing the customer experience. For so long, price was...
Tapping into your pe­rsonal power for sales unlocks a multitude of benefits that go beyond simply boosting your sales numbers.

6 strategies to harness your personal power an increase sales success

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In the world of sale­s, a profound understanding of the industry and its products is undeniably crucial. Howe­ver, true advanceme­nt in your sales performance...
Automotive retailing redefined by Amazon and Tesla: insights and strategies for dealerships to navigate the modern landscape.

Navigating the changing tides of automotive retailing: Adapting to the Amazon...

In an ever-evolving landscape where convenience and innovation rule the road, automotive retailing is at a crossroads. Rapid technological advancements and shifting automotive consumer...
As many buyers begin their vehicle search online, a dealer’s website is the prime place to begin building a seamless customer experience.

From online to in-store: creating a seamless dealership customer experience

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Rapid digitalization during the pandemic has made a lasting impact on the way customers shop for vehicles. According to S&P Global Mobility's latest Vehicle Buyer...
To build trust and uphold ethical standards, automotive sales professionals should focus on these three vital elements.

Accelerating trust: How ethics can drive success in auto sales

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The automotive industry has long suffered from a lack of trust due to perceptions of dishonesty and aggressive sales tactics. In order to foster...