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Why your ego is sabotaging your sales and how to stop it

In today's marketplace, high-pressure, ego-driven closing techniques don't work.

As a sales professional, your ego can be your greatest asset or your worst enemy. On one hand, it can give you the confidence you need to make a sale, but on the other, it can sabotage your efforts and leave you empty-handed. In this article, we will explore the ways in which your ego can hinder your sales and how to manage it to achieve better results.

“Your Prospect Doesn’t Care How Much You Know Until They Know How Much You Care.”

Success in sales is not about proving you are the smartest person in the room, 99% of know-it-alls are broke and bitter. One of the most common mistakes salespeople make is focusing too much on their knowledge of the product or service and not enough on the customer. Your prospect doesn’t care how much you know about your product until they know how much you care about them. It’s essential to ask questions and learn about their current situation and ideal outcome before you ever talk about your product, solution, or service. This approach demonstrates that you care about them as a person, not just as a potential customer.

When you take the time to understand your prospect’s needs and desires, you can tailor your pitch to fit their specific situation. This personal touch will make them feel seen and heard, and increase the likelihood that they will choose to work with you.

“Stop Looking at the World Through Your Lens.”

Question: Is $982,765.40 a lot of money, or a little bit of money?

Answer: It’s neither! $982,765.40 is $982,765.40, and that number should have nothing to do with your preconceived notions of money based on your upbringing and life experience.

Another common ego-driven behavior that can hinder your sales is looking at the world through your own lens. As a salesperson, it’s easy to fall into the trap of assuming that everyone thinks the way you do, has the budget that you do, likes what you like, and hates what you hate. You may think your product is too expensive or a great deal, but what really matters is what your prospect or buyer thinks.

To combat this behavior, you must make a conscious effort to see things from your prospect’s point of view. Ask yourself what is important to them and what their priorities are. This will help you tailor your conversation to meet their needs and make them feel like you understand them on a deeper level.

“It Means Nothing When Someone Doesn’t Call You Back or Answer When You Call Them.”

When you’re a salesperson, it’s easy to take things personally. You may feel rejected when a prospect doesn’t call you back or answer when you call them. But the truth is, you don’t know what’s going on in their life right now. They could be dealing with a personal issue or have other priorities at the moment.

It’s important to trust your follow-up process and not let your ego make you think a deal is dead. At Easton University, we teach a follow-up process that is designed to help you stay in touch with your prospects without making them feel bad or guilty for not calling you back. When you follow this process, you can stay top of mind and increase your chances of closing the sale.

“Egos Don’t Close Sales”

Finally, it’s important to remember that egos don’t close sales. In today’s marketplace, high-pressure, ego-driven closing techniques don’t work. Instead, you need to have a simple, straightforward process for closing the sale, like the Easton University Closing System.

This system is designed to help you build rapport with your prospect, understand their needs, and present your solution in a way that is compelling and persuasive. By following this process, you can close more sales without resorting to pushy or manipulative tactics.

In conclusion, managing your ego is critical to achieving success as a sales professional. By focusing on your prospect, seeing things from their point of view, trusting your follow-up process, and using a simple, straightforward closing system, you can overcome ego-driven behaviors and achieve better sales results. At Easton University, we teach these principles to our students, and we have seen firsthand how they can transform a struggling salesperson into a top performer.

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Matt Easton
Matt Easton
Matt Easton is one of the nations leading sales coaches who has been transforming the way people sell for over a decade. As the founder and CEO of Easton University, Matt has helped more than 1 million sales professionals increase their sales and make a lasting impact in their respective industries. With his contagious passion for sales, Matt has been empowering salespeople to take control of the conversation and close more deals with ease.

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