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ambassadors

5 ways to turn customers into ambassadors for your dealership

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What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to...
E­mployee motivation is crucial when steering your team toward the­ir goals in the bustling e­nvironment of a car dealership.

Ignite and sustain employee motivation to gain a competitive edge

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In the dynamic and compe­titive world of car dealerships, e­mployee motivation serve­s as the driving force behind achie­ving success. For managers, your pivotal role...
David Blount, 40 Under 40 recipient and brand specialist at Mills Automotive Group, joins CBT News to discuss his retail automotive career.

40 Under 40 Honoree: David Blount | Mills Automotive Group

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David Blount, brand specialist at Mills Automotive Group, found his calling in the car business later in life than others, leaving the maritime industry...
Establishing or refreshing your dealership's unique selling proposition isn’t rocket science. Consider a three-step approach.

What’s your dealership’s unique selling proposition?

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Can you rattle off two or three reasons why customers should choose your store over the competition? If not, it’s time to roll up...
communication

Is there a growing customer communication problem?

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What happens when someone calls your dealership for a service appointment, a new car question, or a general dealership question? Do they have to...
In this article, we debunk some AI myths, explore its role in the dealership, and discover why striking the right balance is essential.

The truth about Goldilocks, AI and your dealership

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Let’s face it: technology is no longer a luxury for most of the world; it’s a necessity. Every industry has experienced drastic changes due...
Steve Greenfield shares insights into Qatar's investments in mobility technology, and what they mean for the future of transportation.

EV owners face higher repair bills and longer wait times compared...

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Welcome back to the latest episode of The Future of Automotive, with Steve Greenfield, Founder and CEO of Automotive Ventures, where we put recent...
We've put together a few general and a few specific ideas that could improve your dealership's website conversion rate quickly.

Proven strategies to boost your dealership’s website conversion rate

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Most of car shoppers first learn about your dealership and vehicles from your website. That’s why having a dealership website that gets customers in...
Dealer Principle, Steven Nissan, Jake Sodikoff

40 Under 40 Honoree: Jake Sodikoff | Steven Nissan

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Jake Sodikoff’s career in the automotive industry began earlier than most, washing cars at his family’s Toyota dealership when he was only 11 years...

5 areas of service training that often get overlooked

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Within your service department, you have multiple positions working together to create the seamless experience your customers encounter. To ensure maximum satisfaction, every part...