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40 Under 40 Honoree: Jake Sodikoff | Steven Nissan

Jake Sodikoff’s career in the automotive industry began earlier than most, washing cars at his family’s Toyota dealership when he was only 11 years old. By 15, he was already a sales representative and recalls obtaining his sales license before he was even allowed to drive. Now, at age 35, Sodikoff is both the dealer principal at Steven Nissan in his home state of Virginia and the recipient of the inaugural CBT News 40 Under 40 award. To learn more about his incredible career trajectory and his ambitions for the future, CBT News anchor Jim Fitzpatrick joins Sodikoff for an exclusive interview.

Key Takeaways

1. As the dealer principal of Steven Nissan, Sodikoff focuses on strategy and ensures his team is equipped with the tools necessary for success. Sodikoff uses his background in the culinary arts to throw occasional celebrations for his employees.

2. Sodikoff notes that his previous dealership quickly began to achieve record-breaking success thanks to the strategies he had put in place. While he has made numerous positive impacts as a member of the retail automotive community, watching his team celebrate their new achievements as a result of his planning is still his proudest moment.

3. Sodikoff has an ambitious strategy for himself and for his company. He hopes to grow Steven Nissan into a 10-rooftop dealership group before he turns 40, with a long-term goal of running as many as 30 locations in total.

Read Jake Sodikoff’s complete CBT News 40 Under 40 profile here.

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Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

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