Tag: car dealers
The mentorship mindset: how effective leaders nurture the growth of their...
For dealership managers and executives, getting top talent in place is only half the battle for driving sales and boosting profits. Sharp leaders realize...
40 Under 40 Honoree: Jeff Salier | Puente Hills Subaru
Jeff Salier, general manager of Puente Hills Subaru, is a seasoned automotive professional with a prosperous 18-year career in the car industry. Joining the...
Should you trust AI with your digital ad dollars?
Artificial intelligence has a variety of uses in the automotive industry. While many dealerships use artificial intelligence in the marketing and customer service capacity...
40 Under 40 Honoree: Colin Carrasquillo | Nielsen Automotive Group
Colin Carrasquillo, digital marketing director at Nielsen Automotive Group and frequent CBT News contributor, was first introduced to the car business after landing one...
Hiring auto technicians: exploring alternative industries to recruit from
Finding the right automotive technicians for your dealership can be challenging, especially when the pool of traditional candidates seems to have dried up. Yet,...
5 focused strategies to bring a wayward service advisor back in...
In the automotive realm, the salespeople are superstars, capable of selling big-ticket items. In most dealerships, however, the service advisor is responsible for generating...
3 reasons why it’s important to cross train sales & F&I
Cross training in any business setting is always looked at as an important part of helping the entire team not only understand more about...
5 ways to turn customers into ambassadors for your dealership
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealership's discounts? You may be surprised to...
Ignite and sustain employee motivation to gain a competitive edge
In the dynamic and competitive world of car dealerships, employee motivation serves as the driving force behind achieving success. For managers, your pivotal role...
40 Under 40 Honoree: David Blount | Mills Automotive Group
David Blount, brand specialist at Mills Automotive Group, found his calling in the car business later in life than others, leaving the maritime industry...