Tag: car dealers
Five Digital Marketing Stats Dealers Should Focus On
As a dealership owner or marketer, you should always ask yourself if a tactic or strategy is worth your time. Even if it seems...
Cox Automotive Shows Where Dealers Can Improve in Service Lane
According to Kurt Stephan of Dealer Marketing, service and parts make up between 40% and 45% of a dealer’s profits, meaning the service department...
The Chick-fil-A of Car Dealers
It’s no secret that the dealership model is under attack in America. From subscription alternatives that could bypass traditional dealers to startups like Carvana...
Five Common Mistakes Dealers Make in the Trade-In Process
Clinching a sale often pivots on a customer’s trade-in. And while the exact number of vehicle sales that include a trade aren’t tracked in...
Automotive Digital Marketing – A Comprehensive Guide
Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these...
Three Reports Car Dealers Should Pay Attention To In 2018
Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety...
When Price Meets Context: The Impact of Price Transparency
In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in...
In Dealership We Trust
If you’ve skimmed a DealerSocket ad in your last 10 or so editions of Automotive News, then you have caught our newest headline, “In...
How to Connect with Online Customers
CBT's Jim Fitzpatrick sits down with Aaron Krane, CEO/Founder of Drive Motors, to talk about how his company helps dealers connect with online customers...
Tesla vs. New York Car Dealers
Tesla's plan to open more storefronts in New York will likely have to wait until 2018.
The company that manufactures electronic vehicles has been seeking the state...
