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digital marketing

Automotive Digital Marketing – A Comprehensive Guide

Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these...

Three Reports Car Dealers Should Pay Attention To In 2018

Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety...
price transparency

When Price Meets Context: The Impact of Price Transparency

In 2013, a survey of 2,500 Americans by the Boston Consulting Group revealed that one of the leading qualities consumers are looking for in...
Trustworthy Dealership

In Dealership We Trust

If you’ve skimmed a DealerSocket ad in your last 10 or so editions of Automotive News, then you have caught our newest headline, “In...
online customers

How to Connect with Online Customers

CBT's Jim Fitzpatrick sits down with Aaron Krane, CEO/Founder of Drive Motors, to talk about how his company helps dealers connect with online customers...

Tesla vs. New York Car Dealers

Tesla's plan to open more storefronts in New York will likely have to wait until 2018. The company that manufactures electronic vehicles has been seeking the state...
dislike car buying

Top Ten Reasons for Internal Auction Lanes

Most dealerships acquire used car inventory through the auction process, which can be painfully long and costly, squeezing your dealership’s potential profit margin. Consider,...
red flags

Increasing your profits while the industry levels off

  Dave Zoia, Editorial Director for WardsAuto and 30-year auto industry vet, forecasted 17.3 million vehicles this year. He spoke to CBT's Joe Gumm about...
Victor Antonio

Victor Antonio: Are there 3 options to a deal?

Victor Antonio:We always think there are just two options to every deal.  Victor says presenting three is better.  

Cody Lusk president of the AIADA speaks with CBT’s Jim Fitzpatrick...

Jim Fitzpatrick, CEO of CBT Automotive Network interviewed Cody Lusk, President of the AIADA this week and they discussed the impact a Trump presidency...