Tag: auto marketing
Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models...
Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the...
2021 AWAs set to recognize the top innovators in automotive marketing
Today on CBT News, Brian Pasch, Founder and CEO of PCG Companies, joins the show to preview the upcoming 2021 AWAs. Each year, the...
Dealer Forward: Tips to take into 2021
Welcome to the special highlights of 2020 edition of Dealer Forward. This series has focused on all of the ways dealerships have successfully used...
How simple Facebook auto marketing practices can build consumer excitement
On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients...
Dealer Forward – Digital Selling Edition: Embracing Strategies to Meet Customer...
Welcome to the special digital selling edition of Dealer Forward. Throughout the course of this series, we've seen customer preferences continue to evolve, and...
CBT automotive newscast: October 5, 2020
Today’s Featured Interview:
CBT News Market Update: Doug Petersen, Larry H. Miller Group & Jason Knight, LotLinx
To quickly recap this week’s numbers, the retail SAAR...
Dealer Forward – Marketing Edition: Shifting Consumer Preferences
Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences....
Five Marketing Strategies to Increase Service Department Sales
According to the National Automobiles Dealers Association, almost 50 percent of a dealer's gross profits are generated by the service department. For many dealerships,...
Dealer Forward – Silver Linings: Dealer Roundtable of Marketing, Fixed Operations,...
Welcome to another episode of Dealer Forward. Today’s panel discussion covers the Cox Automotive Marketing, Fixed Ops, and Sales Dealer Playbooks, and examines real...
Tom Maoli Asserts COVID-19 Created a ‘perfect storm’ for Auto Retail
When dealing with the COVID-19 pandemic, serial entrepreneur Tom Maoli says, "the barrier became the blessing." Tom is the President and CEO of Celebrity...
