Tuesday, August 16, 2022
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Tom Maoli

Tom Maoli Asserts COVID-19 Created a ‘perfect storm’ for Auto Retail

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When dealing with the COVID-19 pandemic, serial entrepreneur Tom Maoli says, “the barrier became the blessing.” Tom is the President and CEO of Celebrity Motor Cars, LLC, a New Jersey and New York-based auto group that includes several high-line dealerships. With major OEM plants shut down for weeks or months, depending on their location, new […]
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Digital Marketing Strategies Conference

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies...

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If the Coronavirus pandemic has taught dealers one thing, it’s that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools via chat and video that allow consumers to get help with their online purchases right then and there. Here to discuss more digital retailing trends, […]
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Brian Pasch

Brian Pasch Discusses How to Step Up Your Dealership’s Digital Retailing...

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On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of Auto Marketing Now right here on CBT. In this segment, Jim and Brian tackle the latest in auto retail marketing trends with regards to digital retailing. Did you enjoy this interview? […]
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dealer.com

Dealer.com’s Wayne Pastore Discusses How Dealers Can Improve Their Online Presence

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Dealer.com's Vice President and General Manager, Wayne Pastore, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss common...
Force

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing...

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Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video...
WeDrive

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s...

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At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are...
marketing team

Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch,...

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Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership’s marketing team and spend. They tackle questions like ‘who should make up the marketing team?’ and ‘what should I try to accomplish with every campaign?’. You won’t want to miss this interview. VIDEO TRANSCRIPTION:  […]
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predictive analytics

How to Use Predictive Analytics to Give Customers the Convenient Experience...

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On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss how highly targeted, customizable customer communications can reduce marketing costs, and provide customers with individualized experiences.  VIDEO TRANSCRIPT: Jim Fitzpatrick: Hi everyone. Thanks so much […]
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Kevin Frye

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a...

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On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim and Kevin discuss major trends in digital retailing, what dealers need to know about video marketing, and the importance of building a strong dealership culture.  […]
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email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

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Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current “talk of the town,” it is easy to forget how powerful email marketing can be when it comes to engaging your customer base.  Email marketing […]
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