Are you still trying to sell customers?
If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority of dealership marketing. Today’s customers don’t...
auto marketing
How to unlock the power of digital communication tech with Digital Air Strike CEO Alexi Venneri
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Communicating with car buyers today is about more than showing and selling a product—it's about establishing long-term relationships and building...
What the Google broad core update means for your car dealership
At the end of 2021, Google released a broad core update that rewards websites with higher rankings who are giving their consumers better quality content for their search queries. So,...
Glenn Pasch on the importance of adding a digital marketing manager to your car dealership staff
The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in...
Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models and marketing in 2021
Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the show to discuss the latest automotive...
2021 AWAs set to recognize the top innovators in automotive marketing
Today on CBT News, Brian Pasch, Founder and CEO of PCG Companies, joins the show to preview the upcoming 2021 AWAs. Each year, the AWAs recognize innovation in automotive marketing....
Dealer Forward: Tips to take into 2021
Welcome to the special highlights of 2020 edition of Dealer Forward. This series has focused on all of the ways dealerships have successfully used technology processes and innovation to serve...
How simple Facebook auto marketing practices can build consumer excitement
On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held...
Dealer Forward – Digital Selling Edition: Embracing Strategies to Meet Customer Needs
Welcome to the special digital selling edition of Dealer Forward. Throughout the course of this series, we've seen customer preferences continue to evolve, and how dealers are supporting customers as...
CBT automotive newscast: October 5, 2020
Today’s Featured Interview:
CBT News Market Update: Doug Petersen, Larry H. Miller Group & Jason Knight, LotLinx
To quickly recap this week’s numbers, the retail SAAR came out to 12.65, a drop...
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