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Dealer Forward: Tips to take into 2021

Welcome to the special highlights of 2020 edition of Dealer Forward. This series has focused on all of the ways dealerships have successfully used technology processes and innovation to serve their customers better in 2020 and beyond. Despite all of the challenges that dealers faced, including a global pandemic and economic struggles, they managed to accelerate their digital capabilities by 10 years.

Their resilience and pivoting allowed for flexible shopping and service solutions, while increasing their own operational efficiencies. In this segment, Lori Wittman, SVP, Dealer Software Solutions for Cox Automotive, recounts the key takeaways and tips, so you can hear them once again, straight from dealer guests and Cox Automotive experts.

Hear from industry experts, Tully Williams of the Niello Company, Cox Automotive’s James Maynard, CMA‘s Liza Borches, Jeremy Beaver of Del Grande Dealer Group, and many more. From sales to marketing, to digital retailing and fixed-ops, Cox Automotive has been with our viewers every step of the way.

Did you miss the last episode of Dealer Forward? Catch up on the series here!

We want to hear from you! Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at

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CBT News
CBT News
For over 11 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

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