When it comes time to review your dealership’s marketing spend, you always face the same difficulty: is it worth investing in a new form of advertising or sticking with what’s...
About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership owners and marketing specialists should focus...
Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective and results-oriented marketing tools available today.
Here...
The NCAA’s recent new rules on name, image, and likeness (NIL) will profoundly impact student-athletes’ lives. For the first time, they will be able to profit from their work—by signing...
For years, YouTube, TikTok, and online social media, in general, have educated consumers on how to spot good marketing. But unfortunately, it's also made some jaded, picky, hesitant, and elusive...
In a recent Think with Google "At a Glance" article that may have popped into your inbox, they discussed five key strategies to better car ads.
You may want to check...
Reputation is everything when it comes to having a dealership. The internet is used frequently throughout the buying process. Your customers will likely go online to read reviews about the...
Instagram is more of a game-changer than you would think. Customer satisfaction is hard to determine, especially since most people do not participate in surveys, especially after waiting long periods...
If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority of dealership marketing. Today’s customers don’t...