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Digital Marketing Manager - Glenn Pasch

Glenn Pasch on the importance of adding a digital marketing manager...

The digital landscape of retail automotive is dramatically changing at a rapid pace. While car dealers often wear many hats, dealerships need more digital experts to help generate success in this new frontier of the industry. Recently Glenn Pasch, CEO of PCG Digital, recently wrote an article for CBT about the need for a digital […]
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Allyson Witherspoon

Allyson Witherspoon, CMO of Nissan USA, on launching 10 new models...

Today on CBT News, host Jim Fitzpatrick is joined by Allyson Witherspoon. Vice President and Chief Marketing Officer of Nissan USA. Witherspoon joins the...
2021 AWAs

2021 AWAs set to recognize the top innovators in automotive marketing

Today on CBT News, Brian Pasch, Founder and CEO of PCG Companies, joins the show to preview the upcoming 2021 AWAs. Each year, the...

Dealer Forward: Tips to take into 2021

Welcome to the special highlights of 2020 edition of Dealer Forward. This series has focused on all of the ways dealerships have successfully used...

How simple Facebook auto marketing practices can build consumer excitement

On this episode of Kain & Co., host David Kain shares the information he has learned from his company’s recent 16th Annual Kain Clients and Friends Workshop which was held virtually last week. One aspect of the event that Kain says he always learns so much from is the Dealership Best Idea competition.  The winner […]
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Dealer Forward – Digital Selling Edition: Embracing Strategies to Meet Customer...

Welcome to the special digital selling edition of Dealer Forward. Throughout the course of this series, we've seen customer preferences continue to evolve, and...

CBT automotive newscast: October 5, 2020

Today’s Featured Interview: CBT News Market Update: Doug Petersen, Larry H. Miller Group & Jason Knight, LotLinx To quickly recap this week’s numbers, the retail SAAR...

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences....
service department

Five Marketing Strategies to Increase Service Department Sales

According to the National Automobiles Dealers Association, almost 50 percent of a dealer’s gross profits are generated by the service department. For many dealerships, service departments can be a significant revenue stream for dealerships—especially during a time where car purchases can be unstable. However, much like everything else, it’s all about messaging. A Cox Automotive […]
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Dealer Forward

Dealer Forward – Silver Linings: Dealer Roundtable of Marketing, Fixed Operations,...

  Welcome to another episode of Dealer Forward. Today’s panel discussion covers the Cox Automotive Marketing, Fixed Ops, and Sales Dealer Playbooks, and examines real...