TSLA394.0845.18359%
GM80.7202.67%
F12.7420.3015%
RIVN17.2250.335%
CYD42.4400.12%
HMC24.9950.635%
TM215.7702.91%
CVNA380.01017.77001%
PAG160.3454.325%
LAD283.0508.18%
AN203.8305.54%
GPI346.20010.685%
ABG209.1405.05%
SAH69.5552.185%
TSLA394.0845.18359%
GM80.7202.67%
F12.7420.3015%
RIVN17.2250.335%
CYD42.4400.12%
HMC24.9950.635%
TM215.7702.91%
CVNA380.01017.77001%
PAG160.3454.325%
LAD283.0508.18%
AN203.8305.54%
GPI346.20010.685%
ABG209.1405.05%
SAH69.5552.185%
TSLA394.0845.18359%
GM80.7202.67%
F12.7420.3015%
RIVN17.2250.335%
CYD42.4400.12%
HMC24.9950.635%
TM215.7702.91%
CVNA380.01017.77001%
PAG160.3454.325%
LAD283.0508.18%
AN203.8305.54%
GPI346.20010.685%
ABG209.1405.05%
SAH69.5552.185%


auto marketing

Digital Marketing Strategies Conference

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

- July 8, 2020
If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools...
Brian Pasch

Brian Pasch Discusses How to Step Up Your Dealership’s Digital Retailing Offerings Today

- May 22, 2020
On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of Auto Marketing Now right here on...
dealer.com

Dealer.com’s Wayne Pastore Discusses How Dealers Can Improve Their Online Presence

- March 3, 2020
Dealer.com's Vice President and General Manager, Wayne Pastore, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss common mistakes dealers make with their online...
WeDrive

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s Eric Mercado Tells Us

- February 24, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are out there Eric, that are not...
Force

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody Tomczyk, Force Marketing

- February 24, 2020
Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video marketing, choose the right vendor, and...
marketing team

Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch, PCG Digital

- November 28, 2019
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who...
predictive analytics

How to Use Predictive Analytics to Give Customers the Convenient Experience They Expect – Marco Schnabl, automotiveMastermind

- October 1, 2019
On today’s show, we’re pleased to welcome Marco Schnabl, Co-CEO and Founder of automotiveMastermind, a predictive analytics and marketing automation technology provider for the automotive industry. Jim and Marco discuss...
Kevin Frye

Digital Retailing Trends, Video Marketing Strategies, and the Importance of a Strong Dealership Culture – Kevin Frye, Jeff Wyler Automotive Family

- September 26, 2019
On today’s show, we’re pleased to welcome Kevin Frye, eCommerce Director for Jeff Wyler Automotive Family, one of the top 50 dealer groups in the nation. In this segment, Jim...
email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

- September 5, 2019
Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current...
Glenn Pasch

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies

- September 2, 2019
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make...


CBT News
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