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email marketing

Five Must-Have Components for Your Next Successful Dealership E-Newsletter

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Contrary to popular belief, when it comes to genuinely capturing the attention of your automotive audience, email is where you should put your focus. While social media is the current “talk of the town,” it is easy to forget how powerful email marketing can be when it comes to engaging your customer base.  Email marketing […]
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Glenn Pasch

How to Get the Most Value From Your Vendors, Employees, and...

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Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make any necessary changes. On today’s show, Jim welcomes back Glenn Pasch, CEO of the PCG Companies to discuss tips for compiling and analyzing your dealership’s […]
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How to Implement and Manage a Strong SEO Strategy for Your...

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 It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their website gets to the top of a consumer’s Google search is Kevin LeSage, Director of Digital Marketing of Autotrader. Kevin explains exactly what SEO […]
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Is Your Dealership Getting Fooled by Vanity Metrics? – Jonathan “JT”...

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Despite positive page views and clickthrough rates some dealerships continue to ultimately struggle with sales and outcomes. Jonathan “JT” Thompson, Vice President of Sales at Force Marketing, sits down with CBT News to talk about exactly why and how dealerships are getting fooled by vanity metrics, and what they should do in order to avoid […]
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paid search

How to Reduce Your Dealership’s Paid Search Advertising Waste – James...

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When managed correctly and monitored well, paid search advertising is an effective marketing strategy for your dealership. But if your ad spend quality is lousy, then you might as well be throwing money away. Here to tell us how to reduce your dealership’s paid search advertising waste is James Grace, Founder, and CEO of Wizely. […]
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marketing

Get More Quality Digital Marketing Leads with These Strategies – Jonathan...

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Jonathan “JT” Thompson, Vice President of Sales at Force Marketing joins Jim Fitzpatrick in our CBT News studio to discuss how dealers can integrate their marketing strategy with other departments, in order to improve the overall health of the dealership. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Today, we are excited to have with us Mr. Jonathan Thompson, […]
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buying experience

How to Create the Best Car Buying Experience for Your Customer...

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Eric Mercado, Chief Sales Officer of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair take a comprehensive look at how dealerships can update and fully utilize their digital marketing strategies to create the best buying experience for their customers. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Welcome, Eric, to CBT. Eric Mercado: Thanks […]
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Marketing

Cody Tomczyk of Force Marketing Discusses The Biggest Marketing Opportunities your...

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  Cody Tomczyk, Vice President of Force Marketing joins Jim Fitzpatrick in our CBT News studio where the pair discuss how video is now the largest single opportunity for a dealer in today’s market, best practices for utilizing big data, and more. VIDEO TRANSCRIPT:  Jim Fitzpatrick: Hi everyone, I’m Jim Fitzpatrick, thanks so much for joining […]
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marketing budget

Evaluating Your Dealership’s Marketing Team and Advertising Spend (Part 2) –...

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On today’s show, we continue our conversation with Glenn Pasch, CEO of PCG Digital where they have recently done over 50 audits with dealers to get a true and accurate sense of how they utilize their marketing and lead handling strategies. We explored the findings with Glenn and got his insight into what successful dealers are […]
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Sokal

The Latest Digital Marketing Trends in Retail Automotive – Mark Sokal,...

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On today’s show, we welcome back Mark Sokal, CEO of Sokal Digital Advertising, a powerful marketing agency with over 100 employees and well over 350 clients around the nation. Sokal’s marketing background is rooted in dealership operations. Mark is a 20-year automotive veteran having moved up in the automotive ranks from Sales Manager to owning […]
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