TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%
TSLA415.880-19.91%
GM82.680-0.56%
F16.635-0.805%
RIVN16.9500.65%
CYD57.7901.07%
HMC26.240-0.75%
TM182.920-7.03%
CVNA71.000-2%
PAG170.4403.07%
LAD293.5202.63%
AN189.0201.3%
GPI311.510-4.83%
ABG186.620-1.09%
SAH83.9601.34%


auto marketing

marketing

Dealer Forward – Marketing Edition: Shifting Consumer Preferences

- September 15, 2020
Welcome to a special marketing edition of Dealer Forward. For years, dealer and technology partners have been working to bridge the ‘online to-in-store' experiences. Due to the COVID-19 pandemic, the...
Sales & Marketing Power Lunch
service department

Five Marketing Strategies to Increase Service Department Sales

- August 24, 2020
According to the National Automobiles Dealers Association, almost 50 percent of a dealer's gross profits are generated by the service department. For many dealerships, service departments can be a significant...
Sales & Marketing Fixed-Ops
Dealer Forward

Dealer Forward – Silver Linings: Dealer Roundtable of Marketing, Fixed Operations, and Sales Playbooks

- August 20, 2020
  Welcome to another episode of Dealer Forward. Today’s panel discussion covers the Cox Automotive Marketing, Fixed Ops, and Sales Dealer Playbooks, and examines real dealer stories - what is working...
Management & Leadership Power Lunch
Tom Maoli

Tom Maoli Asserts COVID-19 Created a ‘perfect storm’ for Auto Retail

- August 14, 2020
When dealing with the COVID-19 pandemic, serial entrepreneur Tom Maoli says, "the barrier became the blessing." Tom is the President and CEO of Celebrity Motor Cars, LLC, a New Jersey...
Management & Leadership Daily Automotive News
Digital Marketing Strategies Conference

Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference

- July 8, 2020
If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools...
Sales & Marketing Daily Automotive News
Brian Pasch

Brian Pasch Discusses How to Step Up Your Dealership’s Digital Retailing Offerings Today

- May 22, 2020
On today’s show, we’re pleased to welcome back Brian Pasch, international auto marketing expert, Founder and CEO of the PCG Companies, and host of Auto Marketing Now right here on...
Sales & Marketing Auto News
dealer.com

Dealer.com’s Wayne Pastore Discusses How Dealers Can Improve Their Online Presence

- March 3, 2020
Dealer.com's Vice President and General Manager, Wayne Pastore, joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss common mistakes dealers make with their online...
Sales & Marketing Daily Automotive News
WeDrive

Where Does Direct Mail Fit in Today’s Auto Marketing Strategy? WeDrive’s Eric Mercado Tells Us

- February 24, 2020
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Eric Mercado, President of WeDrive Automotive. VIDEO TRANSCRIPT: Jim Fitzpatrick: People that are out there Eric, that are not...
Sales & Marketing Daily Automotive News
Force

The Importance of Taking an Omni-Channel Approach to Your Dealership’s Marketing Efforts – Cody Tomczyk, Force Marketing

- February 24, 2020
Force Marketing's Vice President, Cody Tomczyk, joined Bridget Fitzpatrick on the CBT Stage at NADA 2020 in beautiful Las Vegas, where they discussed video marketing, choose the right vendor, and...
Sales & Marketing Daily Automotive News
marketing team

Evaluating Your Dealership’s Marketing Team and Advertising Spend – Glenn Pasch, PCG Digital

- November 28, 2019
Jim recently caught up with Glenn Pasch, auto marketing expert, and CEO of PCG Digital. They discussed the importance of re-evaluating your dealership's marketing team and spend. They tackle questions like 'who...
Sales & Marketing Auto News

Latest Articles

CBT News Placeholder
Latest Articles 06/01/26

Is your dealership losing leads before your team responds?

Gas prices jump as Iran halts talks with U.S., threatens to close Strait of Hormuz. President Donald Trump says he can wait them out.
Latest Articles 06/01/26

Gas prices jump as Iran halts talks with U.S., threatens to close Strait of Hormuz

SBA will host its second 2026 Supplier Matchmaking Expo June 5 in Detroit, connecting small suppliers with major buyers.
Latest Articles 06/01/26

SBA, General Motors to co-host Supplier Matchmaking Expo in Detroit [registrations open]

New trade proposal could reshape supply chains, UAW strikes at major GM supplier, Stellantis self-driving push
Latest Articles 06/01/26

New trade proposal could reshape supply chains, UAW strikes at major GM supplier, Mercedes faces ownership restrictions

New U.S. trade proposal would raise vehicle content requirements, reshape North American supply chains
Latest Articles 06/01/26

New U.S. trade proposal would raise vehicle content requirements, reshape North American supply chains

UAW strike begins at major GM supplier after contract talks fail
Latest Articles 06/01/26

UAW strike begins at major GM supplier after contract talks fail

Mercedes-Benz dealers face uncertainty as Congress weighs ownership restrictions
Latest Articles 06/01/26

Mercedes-Benz dealers face uncertainty as Congress weighs ownership restrictions

Stellantis partners with Wayve on self-driving tech
Latest Articles 06/01/26

Stellantis partners with Wayve on self-driving tech

automotiveMastermind adapts marketing tools for FTC compliance changes 
Latest Articles 06/01/26

automotiveMastermind adapts marketing tools for FTC compliance changes 

SEO is not enough. How GEO is rewriting the rules of automotive search
Latest Articles 06/01/26

Dealers must act on GEO now as AI shifts car-buying behavior