Tuesday, July 5, 2022
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Sharp

Sharp to supply infotainment screens for Fisker and why it matters

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Their first vehicle, the Fisker Ocean SUV, is still some distance from launching, yet the in-vehicle experience is being elevated. Fisker is partnering with Sharp Corporation to develop class-leading infotainment screens for the Ocean, Project PEAR, and possibly two additional models that have not yet been announced. Sharp Corporation is part of the Hon Hai […]
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F&I

Is now the right time to try upfront F&I pricing?

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Many years ago, Carmax stormed into the automotive space with the ‘no haggle’ price. What you see on the window sticker is it…no negotiation, take it or leave it. That sent a shudder down the spine of every used dealer in America.  After all, the negotiation back-and-forth is what so many car salespeople live for. […]
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PVR

How to raise your PVR in one simple step

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Every F&I department has metrics it must meet every month and, in some cases, every day. They include penetration levels per product, CSI scores, and chargeback rate, among others. The big one is PVR. That number is the single most important number to watch for every dealer, franchise or independent, when it comes to F&I […]
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listening

Why better listening in F&I is important to increasing PVR, CSI

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Most sales gurus will tell you that the pitch matters, the right questions matter, and that the ‘consultative sale’ is critical to high performance in F&I. But there is something that is more important to sales success and rarely every talked about. Certainly not talked about enough in the F&I office – the power of […]
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F&I

3 ways data analytics can help your F&I staff

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As the markets start waking up from their COVID-19 slowdown, F&I departments are also trying to get back in the groove they were in before all of this started in March. It’s a challenge, especially for the stores that may have had to lay off staff to save money. Part of the ramp-up challenge is […]
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marketing

Moving marketing to an increasingly online environment

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Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil new products almost exclusively online. Ford did so with the launch of the new Bronco […]
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relationship

Studies Show Key to Selling is Relationship over Product

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The J.D. Power 2020 U.S. APEAL Study rank automakers based on how excited and emotionally connected people feel to their new cars. Of a possible 1000 points, the spread between first and last position is only 50 points. In the J.D. Power 2020 Initial Quality Study, fewer problems are reported in the first 90 days […]
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F&I

Better Framing, Better Context Equals Higher F&I Sales

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Paint the picture. That’s what nearly every self-professed sales guru says when training salespeople. Appeal to their emotions and get them to ‘see’ themselves using your product or service. Good advice…so how would that apply to the unique selling environment within an F&I office? Framing is the popular psychological term meaning putting the decision into […]
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people

How to Fix the Critical Errors that Are Preventing Your Dealership...

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Do you watch business-based reality TV shows? I love these shows not only for the excitement and entertainment, but for all the parallel messages they provide to your own business and life. When teams and their members excel in business there are always reasons. Likewise, there are also very specific reasons as to why people […]
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business

What Not to Say in Sales or Business

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You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling! You may think, “I don’t want to mislead the customer,” and, “what if I over promise and I’m unable to deliver?” There’s an art to […]
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