TSLA401.67512.775%
GM81.3313.2805%
F12.8850.445%
RIVN17.1890.299%
CYD43.2750.9531%
HMC25.0200.66%
TM217.7404.88%
CVNA385.56023.32%
PAG161.0655.045%
LAD281.8957.025%
AN207.4709.18%
GPI346.99011.51%
ABG210.2206.13%
SAH70.2402.87%
TSLA401.67512.775%
GM81.3313.2805%
F12.8850.445%
RIVN17.1890.299%
CYD43.2750.9531%
HMC25.0200.66%
TM217.7404.88%
CVNA385.56023.32%
PAG161.0655.045%
LAD281.8957.025%
AN207.4709.18%
GPI346.99011.51%
ABG210.2206.13%
SAH70.2402.87%
TSLA401.67512.775%
GM81.3313.2805%
F12.8850.445%
RIVN17.1890.299%
CYD43.2750.9531%
HMC25.0200.66%
TM217.7404.88%
CVNA385.56023.32%
PAG161.0655.045%
LAD281.8957.025%
AN207.4709.18%
GPI346.99011.51%
ABG210.2206.13%
SAH70.2402.87%

Strategizing for the return of new and used car inventory

Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews, hands-on dealership strategies, as well as vendor analysis. Today, host Jasen Rice discusses the increase in inventory.

Many car dealers experienced a slow down in January which is traditional for the season. However, going into February and March, car dealers are in limbo wondering if they should hold tight or move aggressively. Car dealers certainly don’t want to be shorthanded with inventory come the Summer and Fall months.

New car listings on Autotrader and Cars.com are up roughly 15% over the last two quarters. Used car listings are up as well, by 11%. Availability is out there, says Rice. He cautions car dealers, who wish for more inventory, to be careful. Two things car dealers should prepare for:

Related: Prepping your used vehicle inventory to embrace tax season
  1. As inventory increases, you’ll have to be more disciplined with used car management. Pay attention to your aging buckets and bleed through over the next 30 – 45 days.
  2. What if demand keeps increasing alongside inventory and exceeds the availability? Then precision used car management will be crucial to maximize gross.

Figure out how your lot is moving regardless of outside factors. Watch how your inventory is flowing. Take control of what you can. In terms of shopper activity, watch your leads and make sure to do follow-ups.


Did you enjoy this episode of Used Cars Weekly? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

More from Sales & Marketing
Why the demo drive remains the most critical step in closing sales

Why the demo drive remains the most critical step in closing sales

- April 14, 2026
The demo drive remains one of the most critical steps in a dealership’s sales process, yet it is often rushed or overlooked. On today's episode of CBT Now, Sean Gardner, instructor...
AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing

AI, SEO, and GEO: What dealers need to know to stay competitive in digital marketing

- April 8, 2026
As artificial intelligence reshapes digital marketing, confusion around generative engine optimization (GEO) is leading some dealerships to misallocate budget and miss opportunities. Brooke Furniss, BZ Consultants Group, joins us on...
A shift in control: Modern dealer marketing and access to agency-grade buying tools

A shift in control: Modern dealer marketing and access to agency-grade buying tools

- March 26, 2026
For years, automotive marketing has operated a clear structural hierarchy. Enterprise brands and large agencies controlled advanced buying infrastructure, including centralized programmatic platforms, identity resolution systems, cross-channel optimization tools, and...
Turning macro trends and local market intelligence into sales success

Turning macro trends and local market intelligence into sales success

- March 19, 2026
In today’s competitive landscape, a seamless, data-informed sales cycle is essential for dealerships navigating rising affordability pressures, shifting fuel type demands, and tighter profit margins.  Advanced analytics give dealers a clear advantage by revealing where...
CBT News
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.