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While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few...

Remarketing and retargeting your online parts customers

Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are...

Force Marketing CEO John Fitzpatrick Discusses Sending a Solid Remarketing Message...

As part of our ongoing Coronavirus coverage, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing. Last time we spoke to John,...

Improve the ROI of Remarketing Campaigns

It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts...

The Sales and Conversions Benefits of Target Remarketing

If a customer visits your website, does the marketing experience end? On the other hand, is it possible to ensure various segments of your...

How much communication should managers have with employees? – Bill Wittenmyer,...

On today's CBT Newscast for Tuesday, August 29th, 2017: How much communication should managers have with employees? When we’re talking about communication in the dealership, some...