Straight Talk

Is it better to be likeable or trustworthy in car sales?

The 4 essential rules to successful selling

Why self-confidence is essential to your success

Letting your customers be in control of the car buying experience

How video messaging can help your car dealership earn more customers

Responding to a customer’s strong objection with one simple question

The 7 most effective words to use when closing a deal

How to build trust and cultivate a strong relationship with your customer

How lessons from the Armed Forces can help develop your leadership skills in the dealership

How car dealers can become more profitable by transforming the status quo