Wednesday, July 6, 2022

The importance of selling your personality to the customer

Focusing on being unique and different from what the customer expects from a salesperson is very beneficial. On today’s Saturday Morning Sales Meeting, David Lewis, President of David Lewis & Associates, explains how important it is to sell your personality before you sell the car to the customer. Transcription: David Lewis: Good morning, everyone. And welcome […]
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David Lewis
David Lewis
David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at

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