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EV

Congress asked to back EV tax credits by carmakers and...

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A $3.5 trillion-dollar budget reconciliation bill is being hammered out by the US Senate, aiming for a target date of September 15. As one of only two reconciliation bills allowed in a fiscal year, industry associations that represent carmakers, as well as associations that support EV adoption, are urging the US House of Representatives and […]
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service

Low-budget marketing tips for your service department

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It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is required to keep things fresh, growing, and long-term. The often-attributed quote of Theodore Roosevelt says, “People don’t care about how much you know until they […]
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budget

Five Ways to Optimize Dealership Expenses On a Tight Budget

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Decreasing revenues are something that all companies, regardless of sector, will have to face this quarter—and possibly for the rest of the year. Nevertheless, the automotive industry has been uniquely hit a bit harder than most as car sales have dipped. This event can bring about some stress regarding what you can do to fulfill […]
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customer experience

Tips for Creating a Premier Customer Experience on a Budget

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Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the pleasant attitude of the staff? Is the décor sleek and engaging? Is it easy to find what you need? Now, think about how these experiences could be integrated into the customer […]
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fixed-ops

Should Fixed-Ops have its own Marketing Budget?

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If your fixed-ops doesn’t have its own marketing budget, then shame on you! Far too many dealers treat fixed-ops as an afterthought, content to spend unconscionable amounts of money on attracting new buyers without any thought as to cultivate those new buyers and turn them into loyal repeat buyers. Furthermore, your service department is not […]
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pre-qualifying

Pre-qualifying shoppers by brand, not budget

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  Pre-qualifying shoppers with questions about their budget is the best way to insure that you will get an untruthful answer in response. The only thing you really need to know at this point is whether they are looking for a new or used car, a sedan or a coupe, and what brand they prefer […]
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CBT News – September 3, 2015

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On today's show: Mark Tewart, sales superstar, on handling top dogs who say they don't need sales training Glenn Pasch, PCG Consulting CEO, explains how...