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reviews

How to improve online reviews for your car dealership

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Competing in the digital age can feel like an insurmountable challenge for car dealerships that don’t have a solid plan for boosting reviews.  The last...
online reputation

How to turn your dealership’s online reputation from a burden to...

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Reputation is everything when it comes to having a dealership. The internet is used frequently throughout the buying process. Your customers will likely go...
MSRP

Cars continue to sell over MSRP— How long will it last?

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A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20 new vehicles consistently selling above MSRP. With luxury and non-luxury models on the list, it includes many that are best-sellers in very short supply. The Mercedes-Benz G-Class wagon tops the list […]
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service

Tips to increase consumer enthusiasm in the service department

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The stark reality for dealerships remains that keeping customers loyal is difficult. After five years of ownership less than one in three-vehicle owners continues to frequent a franchised dealership for auto service and repairs, and even fewer still go to their selling dealer. Acquiring new customers is increasingly expensive, likely over $700 per new car […]
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service customers

3 ways car dealerships can compete for service customers

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With nearly 50% of the dealership’s profits coming from the service and parts department, it is critical that you appeal to new customers on a regular basis. While earning new clients can be difficult, retaining them is just as challenging with the overly competitive market. Local aftermarket providers are working hard to take customers away […]
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service

Low-budget marketing tips for your service department

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It’s widely accepted knowledge that only 45 percent of customers remain loyal to their dealership’s service department within the first two years of vehicle ownership. Like any relationship, work is required to keep things fresh, growing, and long-term. The often-attributed quote of Theodore Roosevelt says, “People don’t care about how much you know until they […]
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incentives

Attracting Customers with Better Incentives

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Negotiating and haggling when shopping for a car can oftentimes be awkward and frustrating, but it is made even more difficult if dealerships are not honest and transparent about pricing. There are thousands of articles named things like “How to Avoid Being Scammed by a Dealership” and “Top 15 Scams Plaguing Automotive Customers.” All of […]
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Yelp

Do You Have A Yelp Problem?

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How a customer perceives your business is vital to the dealer’s everyday operations. It’s important because customers will be sure to research your business online before they even arrive at the dealership. Star ratings, like the ones you’ll find on sites like Google+, Yelp, and Facebook, are crucial to your marketing reputation. According to Business2Community, […]
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online reviews

Your 2018 Plan to Conquer Online Reviews

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Gone are the days where people used to rely on a business to provide them with true and accurate information. Now, online reviews are the place to go for consumers to find honest opinions about a company, product, or service. 91% of consumers routinely read online reviews, with 85% actually trusting online reviews enough to […]
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newscast

How to get the positive online reviews you want | Lithia...

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On today's CBT Newscast for Friday, August 18th, 2017: How to get the positive online reviews you want Online reviews can be a blessing and a...