On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if you plan to embrace digital retailing.
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Are you confused about vendor speak? Are your vendors using language your team can understand? If they’re not, Glenn Pasch has a few suggestions.
VIDEO TRANSCRIPT:
Hi, Glenn Pasch here with...
Year-end sales data has been released for the auto retail industry, and there is a lot to break down. If you want to find out what 2019’s trends could indicate...
Today on CBTNews.com - Tuesday, January 28th, 2020:
Cox Automotive Chief Economist Jonathan Smoke Discusses Vehicle Affordability, EVs, and Much More
Year-end sales data has been released for the auto retail industry,...
On today’s show, we’re pleased to welcome Tom Harsha, Chief Product Officer at CallRevu, a call tracking and call monitoring solutions company. Tom is here to discuss all of the...
Things like meeting the customer at the salesperson's desk, or simply shaking their hand, can be essential to your process. On today's Tip of the Day, Becky Chernek discusses the...
Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan....
On today’s show, we’re pleased to welcome in Craig Peters, CEO of Byrider, one of the nation’s leading used car finance franchise companies. Craig is here to discuss all of...
We all know using your smartphone for making videos impacts sales, but it’s also good for retaining customers. Sales trainer David Kain, explains how you can increase customer retention using...
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or disregarded by sales teams. You’re left...