On today's show, we're pleased to welcome Mr. Tom Murphy. Tom is an automotive industry veteran of nearly 35 years. Like many, he began pounding the pavement and working his...
In this interview with Lawson Owen, managing partner at Proactive Dealer Solutions, Jim and Lawson discuss how they bring a proactive approach to your service drive. They leverage artificial intelligence...
Today on CBTNews.com - Thursday, February 6th, 2020:
Shep Hyken Identifies the Customer Phases Needed to Strengthen Dealership Loyalty in His New Book, "The Cult of the Customer"
Many businesses today can...
Data is one of the most powerful tools for automotive marketers. But, given the sheer volume and availability of data, it also can be one of the most intimidating. Data...
What is your “why”, but more importantly than that “what’s in it for you, not your customer?” Cory suggests reversing the action to maximize your opportunities on today's Tip of the...
On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
VIDEO TRANSCRIPTION:
Brian: Welcome to Auto Marketing Now. On today's...
We all know what a critical role pre-owned sales plays in your profitability. Dealers all agree that we collectively need to do a better job of pre-owned sourcing in order...
Sending a brief email, but you want to share one last impact thought with your potential customer? David suggests doing this at the end, in the CBT News Tip of...
The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the time, sales calls are seeing a...
Today, we welcome back Jim Roche, Vice President at Cox Automotive. In this segment, Jim discusses the latest additions to his book "Fast Break", the new Kelley Blue Book Auto...