TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

car buying experience
Sales & Marketing

Responding to a customer’s strong objection with one simple question

- November 8, 2021
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, tells you how you can get your point across and get the customer's permission to do...
digital retailing
Sales & Marketing

Digital retailing is STILL not plug-and-play

- November 5, 2021
The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model, and technology gave us the tools...
winter
Sales & Marketing

Winter is approaching. What should your dealer communications look like?

- November 5, 2021
Every year around the fall and winter months, the seasons change, and cooler weather works its way in. In a non-COVID year, sales tend to slow down and advertising budgets...
loyalty marketing program
Sales & Marketing

How to communicate with customers while working with less inventory

- November 4, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working with less inventory you have on...
Gardner
Sales & Marketing

How to maintain your competitive edge in the current automotive marketplace

- November 4, 2021
For over 35 years Joe Verde Group has been a lead trainer for dealers, managers, and salespeople around the world. Each month here on CBT News, Sean Gardner, Instructor and...
reviews
Sales & Marketing

Are high prices prompting bad customer reviews?

- November 4, 2021
If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And that would be okay to most...
Sales & Marketing

3 ways to improve your car dealership’s consumer engagement and boost your bottomline

- November 3, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, highlights a few experiences to share ways in which your dealership can improve and discover some things...
Gole
Sales & Marketing

How to improve your car dealership’s online retailing strategy – Lissette Gole, Head of Auto Retail at Google

- November 3, 2021
Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle purchase process through your mobile device....
Sales & Marketing

Are car commercials by dealers an effective marketing tool?

- November 3, 2021
Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known that these types of ads are...
EVs
Sales & Marketing

Nearly one-third of car shoppers are checking out EVs

- November 3, 2021
Cars.com research suggests that 32% of car shoppers are now looking to get into EVs. For these car shoppers, there will be over 100 new EV models entering the market...


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CBT News
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