TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Roger Love
Sales & Marketing

Why it’s time for automotive professionals to get paid what they deserve

- November 23, 2021
On the latest edition of Straight to the Point, host Frank J. Lopes discusses why it's time for automotive professionals to reclaim front-end gross. For years, automotive professionals have been working hard...
auto industry
Sales & Marketing

3 auto industry trends that will become more important in 5-10 years

- November 23, 2021
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today we take a step back or...
Roadster
Sales & Marketing

Moving forward: The focus and path for Roadster and CDK Global

- November 23, 2021
In early June 2021, CDK Global acquired Roadster for $360 million. The two companies joined forces with the intent to drive modern retailing to a new level, enhancing both the...
Sales & Marketing

What is Open Dialog Advertising and how does it connect consumers to car dealers? Eric Brown, CEO of inSearchX

- November 22, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Eric Brown, Co-founder and CEO of inSearchX, an Open Dialog Advertising (ODA)...
Sales & Marketing

Why consistency is key to creating the best online car-buying experience for consumers – Rusty West, CEO of Market Scan

- November 22, 2021
Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's top professionals. In this...
email
Sales & Marketing

How to improve email marketing effectiveness in 3 simple tips

- November 22, 2021
When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it,...
Sales & Marketing

OfferLogix’s Aaron Bickart on the vital importance of providing a seamless car buying experience

- November 19, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors...
Sales & Marketing

CarNow partners with F&I leader J.D. Power to further improve digital car buying – Tim Cox & Michael Seeman

- November 19, 2021
At the start of the week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's...
Finan
Sales & Marketing

Cox Automotive’s Kevin Filan on how dealers can best meet today’s consumer demands

- November 19, 2021
More and more, car buyers expect a flexible, streamlined experience, whether that’s a mostly in-store purchase, a fully online process, or in most cases, a combination of both. Dealerships have made tremendous strides and continue to look...
Sales & Marketing

Outsell’s Gary Marcotte on leveraging data to improve the customer lifecycle at the dealership

- November 18, 2021
Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In...


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CBT News
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