TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

loyalty marketing program
Sales & Marketing

Peter Leto’s guide for car dealers as the auto industry looks to the future

- December 9, 2021
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Peter Leto, CEO of Foundation Direct and formerly, Google's Head of Automotive Retail for eleven...
digital
Sales & Marketing

Boost your digital retailing experience

- December 8, 2021
We know consumers are information-hungry, as it drives their car buying decisions. Sixty-five percent of consumers spend over a month researching their next purchase, according to Deloitte; with 31 percent...
Mike Michalowicz
Sales & Marketing

3 essential questions business owners need to ask about their marketing plans

- December 8, 2021
Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself three critical questions which can be...
retargeting
Sales & Marketing

Remarketing and retargeting your online parts customers

- December 7, 2021
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every...
VDPs
Sales & Marketing

What shoppers expect to find on your website VDPs

- December 6, 2021
Modern retailing in the automotive industry now includes an ability for shoppers to perform much of their transaction online. But even before buying a car online was common, shoppers spent...
sales
Sales & Marketing

US new vehicle sales in November are down once again

- December 6, 2021
Auto sales are yet again being hindered by the ongoing supply chain issues, with a handful of automakers reporting notable drops in sales for the month of November. While a...
advertising
Sales & Marketing

The real cost (and value) of social media advertising options

- December 3, 2021
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive...
loyalty marketing program
Sales & Marketing

Key components your dealership needs for a robust digital marketing strategy

- December 2, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you head into a new quarter and...
Automotive Standards Council
Sales & Marketing

How will car dealership marketing change as OEMs consider creating national digital retailing portals?

- December 1, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch tackles an especially important topic: national digital retailing portals courtesy of manufacturers. Recently, Brian Pasch Enterprises Research released a...
LeSage
Sales & Marketing

Autotrader’s Kevin LeSage on how car dealers can successfully navigate today’s industry

- December 1, 2021
It’s clear that the microchip shortage issue will continue to impact the industry well into 2022, and possibly even into 2023. As OEMs and dealers adjust and prepare accordingly, it’s...


Latest Articles

Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
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Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international

Daymond John on building lasting customer trust - CBT News
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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Connected-car data raises new privacy concerns for dealers and consumers
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Courtesy Automotive Group adds two Tucson dealerships
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Bill would force federal audit of automakers' ties to China
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector


CBT News
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