TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Why PCG Companies is partnering with Car Wars to measure call outcomes from Google Ads – Ford Kirk & Sarah Ciociola

- November 30, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account...
customers
Sales & Marketing

Attracting customers with no car deals in sight

- November 30, 2021
Even though many consumers have been back in the market for a new or used car, there continues to be a lack of available discounts and deals for shoppers. The...
Sales & Marketing

The best practices for car dealers to spotlight in preparation for 2022

- November 29, 2021
The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re pleased to welcome back David Kain,...
online
Sales & Marketing

How to sell better than your online-only competition

- November 26, 2021
As transaction prices on new and used vehicles soar, competition for today’s auto buyers is fierce. But it’s not just local competitors dealers need to contend with. Rapid digitalization due...
engagement
Sales & Marketing

Build more value for your customers with this car shopping engagement tool

- November 25, 2021
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Today, Jim is joined by Hugh Hathcock and Kalah McCoy, Owner and Executive Vice President of Velocity Automotive Solutions (VAS),...
dealer
Sales & Marketing

Why optimizing Google My Business can lead to high quality traffic

- November 24, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of high-quality traffic, Google My Business. Google My...
Sales & Marketing

Leveraging data for smarter communication between dealerships and customers – Atul Patel, CEO of Orbee

- November 23, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment,...
Sales & Marketing

A2Z Sync’s Chip Perry explains the power of a one-person sales model

- November 23, 2021
Last week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this...
Roger Love
Sales & Marketing

Why it’s time for automotive professionals to get paid what they deserve

- November 23, 2021
On the latest edition of Straight to the Point, host Frank J. Lopes discusses why it's time for automotive professionals to reclaim front-end gross. For years, automotive professionals have been working hard...
auto industry
Sales & Marketing

3 auto industry trends that will become more important in 5-10 years

- November 23, 2021
We often talk about dealer profitability, digital retailing, sales training, and other subjects related to what’s currently happening in the auto industry. However, today we take a step back or...


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Weekly roundup: Toyota & Honda hit hardest by Canada tariffs, FTC warns of fake dealership websites, Hyundai taking Amazon Autos international
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CBT News
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