TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%
TSLA343.690-41.5%
GM89.330-3.1%
F12.540-0.13%
RIVN13.290-0.77%
CYD20.010-1.5%
HMC36.2601.04%
TM218.11018.65%
CVNA72.080-5.48%
PAG212.200-0.1%
LAD316.5200.88%
AN188.1204.65%
GPI266.500-6.31%
ABG207.030-1.85%
SAH62.800-1.25%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Why consistency is key to creating the best online car-buying experience for consumers – Rusty West, CEO of Market Scan

- November 22, 2021
Early last week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's top professionals. In this...
email
Sales & Marketing

How to improve email marketing effectiveness in 3 simple tips

- November 22, 2021
When you mass email contacts with broad messages you ruin your database. Case in point, my dad recently bought a gently used Hyundai Sonata. One week after he bought it,...
Sales & Marketing

OfferLogix’s Aaron Bickart on the vital importance of providing a seamless car buying experience

- November 19, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Aaron Bickart, EVP and GM at OfferLogix, a platform that allows vendors...
Sales & Marketing

CarNow partners with F&I leader J.D. Power to further improve digital car buying – Tim Cox & Michael Seeman

- November 19, 2021
At the start of the week, CBT News was on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest innovations in modern retailing from the auto industry's...
Finan
Sales & Marketing

Cox Automotive’s Kevin Filan on how dealers can best meet today’s consumer demands

- November 19, 2021
More and more, car buyers expect a flexible, streamlined experience, whether that’s a mostly in-store purchase, a fully online process, or in most cases, a combination of both. Dealerships have made tremendous strides and continue to look...
Sales & Marketing

Outsell’s Gary Marcotte on leveraging data to improve the customer lifecycle at the dealership

- November 18, 2021
Earlier this week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In...
online
Sales & Marketing

Where to focus the online journey for pickup truck buyers

- November 18, 2021
Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set of shoppers. While having inventory might...
dealer
Sales & Marketing

How software innovation companies are reimagining automotive retail

- November 17, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, sits down with CEO of A2Z Sync, Chip Perry to discuss the massive movement and investments...
ICE vehicles
Sales & Marketing

ICE vehicles are most common choice among consumers, they deserve our attention

- November 17, 2021
Headlines on Tuesday, November 16 sought to command attention from consumers in the market for a vehicle but from two very different perspectives. Dodge unveiled Jailbreak Models for the 2022 Dodge...
credit
Sales & Marketing

Dealer Inspire’s Joe Chura and Credit IQ’s Bill Liatsis talk $30M acquisition

- November 16, 2021
In case you missed it, Cars.com has acquired fintech company Credit IQ. The $30 million deal is welcome news for many dealers as a seamless car-buying transaction is at the...


Latest Articles

Building stronger dealership teams through trust and accountability
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Building stronger dealership teams through trust and accountability

What GM’s hybrid shift can and can’t do for its market position
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What GM’s hybrid shift can and can’t do for its market position

Stellantis names new chief operating officer for North America
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Stellantis names new chief operating officer for North America

Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence
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Ford Oct. sales mixed, Toyota raises earnings forecast, Dealers to reduce market dependence

Ford's October sales slip as Escape and Corsair end, F-series sales rise 8.2%
Latest Articles 11/05/26

Ford F-Series and SUV sales rise in October but overall sales dip

Toyota raises annual earnings forecast as operating profit climbs 34%
Latest Articles 11/05/26

Toyota raises annual earnings forecast as operating profit climbs 34%

October new-vehicle sales remain on pace to meet 2026 forecast
Latest Articles 11/05/26

October new-vehicle sales remain on pace to meet 2026 forecast

Canada says US midterms won’t change its trade stance
Latest Articles 11/05/26

Canada says U.S. midterms won’t change its trade stance

How dealerships can become less dependent on market conditions
Latest Articles 11/05/26

How dealerships can become less dependent on market conditions

Why service leaders must teach ELR to their teams
Latest Articles 11/05/26

Why service leaders must teach ELR to their teams


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