TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Sales & Marketing

Botched Bronco reservation shows why signed sales agreements are so important

- October 25, 2021
A custom order for a new Ford Bronco went sideways for both the customer and the dealership. According to a lengthy forum conversation on Bronco6G.com, a poster by the moniker...
Mike Jackson
Sales & Marketing

Mike Jackson talks about AutoNation’s record-breaking quarter and how AN sources used cars

- October 21, 2021
On this special edition of CBT News, Jim Fitzpatrick sits down with Mike Jackson, CEO of AutoNation to discuss the company's six straight record-breaking quarters and his proudest moments at...
loyalty marketing program
Sales & Marketing

Why your dealership needs a loyalty marketing program

- October 21, 2021
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, talks about the strategy your dealership desperately needs, which is a loyalty marketing program. It's one that...
Hyken
Sales & Marketing

10 things that can harm your relationships with customers

- October 21, 2021
I'll Be Back: How to Get Customers to Come Back Again & Again is out now! In the latest book from Shep Hyken, he discusses 10 loyalty killers that can...
dealer
Sales & Marketing

What can your car dealership do to prepare for the future of auto retail?

- October 20, 2021
  On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, shares some insights on what to do during this unique time in auto retail, where inventory...
loyalty
Sales & Marketing

Why car dealers need to focus on increasing customer loyalty today

- October 20, 2021
Industry experts are predicting continued inventory shortages well into 2022 and according to IHS Markit data, brand loyalty for new vehicle customers has dropped as a result of these shortages....
experience
Sales & Marketing

Sell on experience vs. brand, to beat inventory shortage

- October 20, 2021
With inventory shortages, you’re likely stocking competitive used brands to have something to sell. How do you sell if you’re not selling on brand? You sell your dealership experience and...
Roger Love
Sales & Marketing

3 key elements car dealers need to focus on for digital retailing

- October 19, 2021
On the latest episode of Straight to the Point, host Frank J. Lopes sits down with Client Success Director of AutoFi, Michelle Taylor. Lopes gets straight to the point and asks...
Bickart
Sales & Marketing

OfferLogix EVP Aaron Bickart on the importance of offering a seamless car buying experience

- October 19, 2021
At the dealership level and more importantly online, consumers want to get to the bottom line and want their payments to be exact. This is where OfferLogix steps in. Their...
client objections
Sales & Marketing

The difference between a ‘deal killer’ and a ‘deal pauser’ when handling client objections

- October 19, 2021
Consumers today have more options than ever before leading to many of you dealing with client objections nearly every day. But, how you respond could make the difference in eventually...


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CBT News
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