Winter is approaching. What should your dealer communications look like?
Every year around the fall and winter months, the seasons change, and cooler weather works its way in. In a non-COVID year, sales tend to slow down and advertising budgets...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How to communicate with customers while working with less inventory
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working with less inventory you have on...
How to maintain your competitive edge in the current automotive marketplace
For over 35 years Joe Verde Group has been a lead trainer for dealers, managers, and salespeople around the world. Each month here on CBT News, Sean Gardner, Instructor and...
Are high prices prompting bad customer reviews?
If you speak with a local Southern California Audi salesperson, he'll tell you that the cars they have are selling at list price. And that would be okay to most...
3 ways to improve your car dealership’s consumer engagement and boost your bottomline
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, highlights a few experiences to share ways in which your dealership can improve and discover some things...
How to improve your car dealership’s online retailing strategy – Lissette Gole, Head of Auto Retail at Google
Despite the industry’s inventory and chip uncertainty, retail automotive has continued to shift and evolve online. Today’s successful dealerships are offering the entire vehicle purchase process through your mobile device....
Are car commercials by dealers an effective marketing tool?
Manufacturers film car commercials with big-name talent. Think Matthew McConaughey behind the wheel of a Lincoln during the Superbowl intermission. But it’s well known that these types of ads are...
Nearly one-third of car shoppers are checking out EVs
Cars.com research suggests that 32% of car shoppers are now looking to get into EVs. For these car shoppers, there will be over 100 new EV models entering the market...
Bridging the gap between digital retail and digital finance for car buyers – Pete MacInnis & Atul Patel
eLEND Solutions and Orbee are partnering to transition more car dealership shoppers, to buyers. On today’s show, we’re pleased to welcome Pete MacInnis, Founder and CEO of eLEND Solutions and...
Xtime’s Tracy Fred shares how to improve today’s consumer experience
The 2021 Cox Automotive Service Industry Study revealed positive news for dealership service centers, but is money still being left on the table? On today’s Power Lunch we’re pleased to welcome...
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