The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Can’t close the sale? It’s a search problem

Hamish Ogilvy - December 29, 2021

Companies across every industry are trying to enhance their online presence in order to boost brand awareness and drive sales. Ecommerce merchants have a particularly unique customer journey that requires...

Sales & Marketing

3 proven and time-tested tips to get the most out of ‘Golden Week’

Frank Lopes - December 27, 2021

On the latest edition of Straight to the Point, host Frank J. Lopes asks the question, are you prepared for 'Golden Week?' The holiday season is commonly referred to as the most...

Sales & Marketing

It’s a used-car desert—how to get creative and boost inventory

Noah Lee - December 27, 2021

Used-vehicle inventory levels are at the lowest point in almost nine years. Twenty years from now, economists will not have much difficulty explaining what happened. A confluence of factors, starting with...

Sales & Marketing

How this Wis. dealership is leveraging 8M+ views on TikTok to sell more cars

CBT News Editorial Team - December 24, 2021

A dealership in Milwaukee is gaining popularity and quite a following on the social platform, TikTok. Audi Milwaukee, as they are also known on the platform, can be seen showing...

Sales & Marketing

The 4 soft phone skills that will matter in 2022

Riley Tendler - December 24, 2021

When going on a first date, you wouldn’t show up looking like you just rolled out of bed, would you? Of course not! You'd go the extra mile to make...

Sales & Marketing

Expect strong new and used car sales in 2022 due to ‘pent-up consumer demand’

Jason Unrau - December 17, 2021

Industry experts are predicting that dealer activity in the new year will be easily sustained courtesy of above-normal consumer demand for vehicles. The effects of inventory shortages have developed a...

Sales & Marketing

VAN’s Tom Gregg discusses the challenges dealers face with private acquisitions

Jasen Rice - December 16, 2021

Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer interviews,...

Sales & Marketing

5 habits of a successful BDC manager

Michael Biasco - December 16, 2021

More than ever, the internet and phones are the “new” showroom, making your BDC a conduit to your bricks-and-mortar store. Increasingly, agents have the critical role of converting online shoppers...

Sales & Marketing

The biggest enemy you will face in auto sales

Frank Lopes - December 14, 2021

For years, car dealership employees believed and were taught that customers were the 'enemy.' On the latest edition of Straight to the Point, host Frank J. Lopes debunks that school of thought...

Sales & Marketing

Digital retailing inspired by the next generation

Adam Marburger - December 10, 2021

Allow me to break down digital retailing in its most simple form. It’s the utilization of a website to allow consumers to purchase products and services. In today's automotive environment,...

Sales & Marketing

Can’t close the sale? It’s a search problem

3 proven and time-tested tips to get the most out of ‘Golden Week’

It’s a used-car desert—how to get creative and boost inventory

The 4 soft phone skills that will matter in 2022

Expect strong new and used car sales in 2022 due to ‘pent-up consumer demand’

VAN’s Tom Gregg discusses the challenges dealers face with private acquisitions

5 habits of a successful BDC manager

The biggest enemy you will face in auto sales

Digital retailing inspired by the next generation

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