TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Automotive Standards Council
Sales & Marketing

How will car dealership marketing change as OEMs consider creating national digital retailing portals?

- December 1, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch tackles an especially important topic: national digital retailing portals courtesy of manufacturers. Recently, Brian Pasch Enterprises Research released a...
LeSage
Sales & Marketing

Autotrader’s Kevin LeSage on how car dealers can successfully navigate today’s industry

- December 1, 2021
It’s clear that the microchip shortage issue will continue to impact the industry well into 2022, and possibly even into 2023. As OEMs and dealers adjust and prepare accordingly, it’s...
Sales & Marketing

Why PCG Companies is partnering with Car Wars to measure call outcomes from Google Ads – Ford Kirk & Sarah Ciociola

- November 30, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Sarah Ciociola, Paid Media Director at PCG Companies, and Ford Kirk, Account...
customers
Sales & Marketing

Attracting customers with no car deals in sight

- November 30, 2021
Even though many consumers have been back in the market for a new or used car, there continues to be a lack of available discounts and deals for shoppers. The...
Sales & Marketing

The best practices for car dealers to spotlight in preparation for 2022

- November 29, 2021
The new year is approaching, yet many car dealers are still dealing with the effects of the COVID-19 pandemic. Today on Inside Automotive, we’re pleased to welcome back David Kain,...
online
Sales & Marketing

How to sell better than your online-only competition

- November 26, 2021
As transaction prices on new and used vehicles soar, competition for today’s auto buyers is fierce. But it’s not just local competitors dealers need to contend with. Rapid digitalization due...
engagement
Sales & Marketing

Build more value for your customers with this car shopping engagement tool

- November 25, 2021
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Today, Jim is joined by Hugh Hathcock and Kalah McCoy, Owner and Executive Vice President of Velocity Automotive Solutions (VAS),...
dealer
Sales & Marketing

Why optimizing Google My Business can lead to high quality traffic

- November 24, 2021
On the latest episode of Auto Marketing Now, host Brian Pasch, Founder of PCG Companies, covers the latest updates to the dealer's number one source of high-quality traffic, Google My Business. Google My...
Sales & Marketing

Leveraging data for smarter communication between dealerships and customers – Atul Patel, CEO of Orbee

- November 23, 2021
Recently, at the 2021 Automotive Analytics & Attribution Summit in Palm Beach, anchor Jim Fitzpatrick caught up with Atul Patel, Co-Founder and CEO of customer data platform, Orbee. In this segment,...
Sales & Marketing

A2Z Sync’s Chip Perry explains the power of a one-person sales model

- November 23, 2021
Last week, CBT News anchors Jim and Bridget Fitzpatrick were on-site at the 2021 Automotive Analytics & Attribution Summit, to explore the latest trends and strategies in modern retailing. In this...


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CBT News
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