The biggest enemy you will face in auto sales
For years, car dealership employees believed and were taught that customers were the 'enemy.' On the latest edition of Straight to the Point, host Frank J. Lopes debunks that school of thought...
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
TSLA409.990-12.25%
GM73.100-1.76%
F13.030-0.37%
RIVN13.350-0.44%
CYD50.4400.44%
HMC25.210-0.97%
TM187.370-3.31%
CVNA66.030-1.14%
PAG159.750-2.43%
LAD264.8902.97%
AN181.940-2.21%
GPI317.1803.56%
ABG176.280-2.89%
SAH74.0600.1%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Digital retailing inspired by the next generation
Allow me to break down digital retailing in its most simple form. It’s the utilization of a website to allow consumers to purchase products and services. In today's automotive environment,...
Peter Leto’s guide for car dealers as the auto industry looks to the future
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Peter Leto, CEO of Foundation Direct and formerly, Google's Head of Automotive Retail for eleven...
Boost your digital retailing experience
We know consumers are information-hungry, as it drives their car buying decisions. Sixty-five percent of consumers spend over a month researching their next purchase, according to Deloitte; with 31 percent...
3 essential questions business owners need to ask about their marketing plans
Are you struggling to effectively market your business? If so, Mike Michalowicz, serial entrepreneur, leader of two new multi-million-dollar ventures, and author, recommends asking yourself three critical questions which can be...
Remarketing and retargeting your online parts customers
Effective digital marketing requires a solid understanding of strategies within an overall marketing plan. Marketing for your parts department is no different. There are two specific marketing strategies that every...
What shoppers expect to find on your website VDPs
Modern retailing in the automotive industry now includes an ability for shoppers to perform much of their transaction online. But even before buying a car online was common, shoppers spent...
US new vehicle sales in November are down once again
Auto sales are yet again being hindered by the ongoing supply chain issues, with a handful of automakers reporting notable drops in sales for the month of November. While a...
The real cost (and value) of social media advertising options
Digital advertising is becoming an increasingly important part of marketing for businesses of all sizes. However, the cost and value of different digital advertising options can vary greatly. For automotive...
Key components your dealership needs for a robust digital marketing strategy
On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, explains how to make plans for digital marketing strategy as you head into a new quarter and...
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