What the Google broad core update means for your car dealership
At the end of 2021, Google released a broad core update that rewards websites with higher rankings who are giving their consumers better quality content for their search queries. So,...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Are your salespeople and BDC reps being paid what they should be?
Car dealers are making more gross profit than ever and managers are taking home paychecks bigger than they have ever seen before. However, on the latest edition of Straight to...
Sales expert Sean Gardner on 3 simple ways car dealers can kick off 2022 with a bang
Although the new year has just begun, could we be on the other side of the pandemic? For over 35 years Joe Verde Group has been a lead trainer for...
Why calculating rebates and incentives differently can increase car dealer profitability
2021 was a robust and profitable year for many dealers and OEMs despite the industry’s shortages. But as automakers continue to scale back on rebates and incentives for consumers in...
Will the upcoming tax season make or break used car sales?
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer...
December auto sales underwhelm due to shuttered supply chain
The U.S. auto sales volume is below 15 million for the second year. Cox Automotive forecasts that December 2021 will have a sluggish showing of 1.10 million new automobile units...
What can the auto industry do about incoming OEM digital retailing programs?
On the latest episode of Auto Marketing Now, host Brian Pasch tackles the latest updates in OEM digital retailing programs and the mandates that are likely coming down the pipeline...
Meta’s Bob Lanham on where to focus your car dealership’s marketing strategy in 2022
How are your marketing dollars being spent in this new year? With so much transformation happening in and around retail automotive, it may be tough trying to figure out where...
The advantage of digital window stickers for used car inventory acquisition
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Used-vehicle inventory has reached its lowest point in almost 10 years, and analysts predict that this problem isn't going away...
Create an online concierge experience for your customers
Let’s talk customer experience for a moment. Your customers have access to many dealerships and brands when making their next buying decision. What are you actively doing to create a...
Latest Articles
