TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

EVs
Sales & Marketing

Twitter’s Guy Schueller shares advice for auto marketers as EVs gain momentum and chip shortages linger

- January 31, 2022
Trends come and trends go, so what should your team be focused on for continued success in this new year? On today's edition of Inside Automotive, we’re pleased to welcome...
electric cars
Sales & Marketing

How electric cars are changing the way consumers buy cars

- January 31, 2022
The auto industry, for both new and used cars, is one of the most rigid hold outs in the transition to digital sales. While you can book travel or open...
Price
Sales & Marketing

3 areas forward-thinking car dealers should focus on for better used car management

- January 27, 2022
Welcome to this week’s episode of Used Cars Weekly, the original CBT News show dedicated to bringing car dealers best practices and tips for the used car department, in-depth dealer...
marketing
Sales & Marketing

Tech evangelist and VC expert Guy Kawasaki on 2022 marketing trends and consumer expectations

- January 27, 2022
The pandemic profoundly impacted and changed the way many of us conduct business. It forced some to innovate and others to shift online. While we are still dealing with the...
Automotive Standards Council
Sales & Marketing

Is low inventory messing up your dealership’s website experience?

- January 26, 2022
On the latest episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and BPE Enterprises, discusses website design and the impact that low inventory has on the...
Sales & Marketing

Why active listening is the no. 1 selling tip for women car buyers

- January 26, 2022
People forget that the art of selling starts by understanding the art of listening. Even better is active listening, the practice of preparing to listen, observing what verbal and non-verbal...
car
Sales & Marketing

It’s time to innovate: How to prep your car dealership for the future of auto retail

- January 25, 2022
Today on Inside Automotive, we're pleased to welcome the no.1 certified Honda and Acura dealer globally, Brian Benstock, Partner GM and Vice President of Paragon Honda and Acura. He is joined...
remote-first shopping
Sales & Marketing

The impact of remote-first shopping options and how they can be augmented

- January 25, 2022
Of all car shoppers in the market, only 6% say their next vehicle purchase will be fully online and 17% are inclined to a partially remote shopping experience, according to...
car buying experience
Sales & Marketing

How video messaging can help your car dealership earn more customers

- January 24, 2022
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses how car dealers can re-engage with customers who left the dealership without making a purchase....
MSRP
Sales & Marketing

Navigating vehicle pricing in 2022. Why some dealers are listing above MSRP

- January 24, 2022
These days, it feels like any notion of “normal” went out the window a long time ago.  Dealers used to compete by delivering exceptional customer service, quality products, and fair market...


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Shark Tank star Daymond John’s blunt advice for dealers

Podium Webinar: Cheap AI is expensive: Why good AI beats bad AI every time
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Cheap AI is Expensive: Why Good AI Beats Bad AI Every Time

Kia's VP of sales talks record volume and chasing a 900,000-unit year
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Kia’s VP of sales talks record volume and chasing a 900,000-unit year

Connected-car data raises new privacy concerns for dealers and consumers
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Connected-car data raises new privacy concerns for dealers and consumers

Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts
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Bill would require audit of automakers’ China ties, U.S.-Canada tariff tensions escalates, Volkswagen plans 100,000 job cuts

Courtesy Automotive Group adds two Tucson dealerships
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Courtesy Automotive Group adds two Tucson dealerships

Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack
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Cox Automotive partners with Nova Credit to embed cash flow intelligence into Dealertrack

Bill would force federal audit of automakers' ties to China
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Bill would force federal audit of automakers’ ties to China

U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector
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U.S.-Canada trade tensions deepen as tariff dispute threatens auto sector

Volkswagen approves plan to cut 100,000 jobs and slash model lineup
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Volkswagen approves plan to cut 100,000 jobs and slash model lineup


CBT News
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