Are OEM direct-to-consumer sales platforms killing dealer innovation?
The STAR Standard is a standard for data exchange between OEMs and the vendor community. Its committee is made up of OEMs, vendors, and soon it will also include key...
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
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LAD288.840-1.76%
AN187.720-0.42%
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ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do about it? Today on Inside Automotive,...
Measuring customer effort: How easy is it to shop at your dealership?
Today on Inside Automotive, we're pleased to welcome back Joseph Michelli, CEO of The Michelli Experience, speaker, and New York Times best-selling author. In this segment, Michelli discusses his recent...
Advertising your dealership to attract new hires – Glenn Pasch | PCG Digital
On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like the NADA Show, strategies in dealer...
Busting five myths about external BDCs
Everyone is struggling to hire right now. Simply having enough staff to pick up ringing phones is a challenge. Outbound calls are on the back burner. When calls are not...
How car dealers can build record-breaking sales teams for the long-haul
Every month on CBT News, Jonathan Dawson shares his techniques to more effectively influence buying behavior on the show, Mind Your Own Business. He is also the Founder and President...
Dealer profits remain high, record low incentives are the story in March
With just one week left in March 2022, the auto retail industry can expect significantly fewer sales but an inverse trend in profits if the forecast by J.D. Power and...
Google introduces vehicle ads to help consumers find cars nearby
There is no doubt that the vast majority of today’s car buyers utilize the Internet when looking for a new vehicle, which may include initial searches and/or follow-up research on...
Why auto dealers must deliver data-driven omnichannel advertising to connected consumers
Today on Inside Automotive, we are pleased to welcome two experienced auto industry pros: Jeremy Beaver of the San Francisco Bay Area's Del Grande Auto Group and Michelle Boczonadi, Director...
Leading digital dealer-to-dealer auction marketplace expands inventory access in U.S.
Burlington, VT – EBlock enables dealers to buy and sell inventory in less time through its dealer-to-dealer digital auction marketplace that captures the energy and urgency of a live auction.
“Dealers...
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