4 SEO tweaks for a bump in online traffic to your car dealership
In the age of digital everything, it’s all but guaranteed that car shoppers will be online from the beginning stages of their vehicle search right up to the point they...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
Create a pre-owned inventory investment strategy
Used car sales continue to rise month over month, starting with a three percent increase from January to February 2022 in Q1. In contrast, analysts have reported new vehicle sales...
The 3 most vital elements of customer service today with Shep Hyken
Shep Hyken, customer experience expert and New York Times best-selling author, recently released the 2022 Achieving Customer Amazement Study. This study surveys consumers to learn more about their preferences and habits. Shep joins...
Auto sales slowed by limited inventory, but car dealers keep seeing profit
April isn’t shaping up to be as busy as it was a year ago. Continuing to be plagued by only a trickle of new units onto the lot, there isn’t...
Cox Automotive study shows many buyers unhappy with OEM subscription fees
Monthly and annual subscription services aren't brand new to the auto world (e.g., SiriusXM radio), but automakers have gradually been expanding vehicle-specific subscriptions for safety, performance, and comfort features. A recent...
Revisit missed sales opportunities for a future revenue boost
Through the first quarter of 2022 and the second half of 2021, new vehicles have been selling with transaction prices higher than MSRP in most instances. For car shoppers expecting...
The key to managing customer expectations in times of uncertainty
At a time of steep pricing hikes and supply chain issues, how are consumers managing? Today on Inside Automotive, we’re pleased to welcome back Jeff Shore, sales trainer, keynote speaker,...
Achieve the ultimate customer experience with penny-perfect payments – Aaron Bickart | EVP at OfferLogix
Today on Inside Automotive, we're pleased to welcome back Aaron Bickart, Executive Vice President and General Manager at OfferLogix, to discuss why penny-perfect payments are essential to the customer buying...
6 guidelines for selecting the right CRM for your dealership
Spring has sprung and it may have you in the mood for some spring cleaning. A strategic place to start is with your CRM. Most of the data you collect...
2 emerging buyer personas that auto marketers should keep an eye on
The past few years in the retail automotive space have been filled with uncertainty for many dealers, but experts are saying that despite this uncertainty, consumers are still searching and...
Latest Articles
