TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%
TSLA391.000-27.45%
GM82.110-0.93%
F14.900-0.44%
RIVN16.350-1.77%
CYD56.760-1.4%
HMC26.700-1.23%
TM177.160-2.34%
CVNA66.5000.31%
PAG171.020-0.59%
LAD288.840-1.76%
AN187.720-0.42%
GPI311.0005.57%
ABG190.9800.83%
SAH82.160-2.16%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

car buying experience
Sales & Marketing

Letting your customers be in control of the car buying experience

- February 28, 2022
On the latest episode of Straight Talk, host David Lewis, President of David Lewis & Associates, discusses why customers should have more control of their car buying experience. Selling vehicles on a...
Carvana
Sales & Marketing

Carvana expansion shows the importance of growing online car sales

- February 25, 2022
Carvana announced this week it had opened its brand new campus in Georgia, which is one of its largest campuses and will add 1,500 jobs in the state. This marks...
Sales & Marketing

How the auto industry’s digital transformation is changing marketing – Bob George | Dealer.com

- February 23, 2022
Car dealers have learned now more than ever how to react quickly and stay resilient when faced with challenges. However, reactivity can only get you so far, especially as short-term...
loyalty marketing program
Sales & Marketing

How to improve your car dealership’s first-party data with guest Brian Toole

- February 23, 2022
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with Brian Toole, Director of Carpathic, to take a deep dive into managing first-party data at the dealership...
consumer
Sales & Marketing

Understand the consumer to master their experience

- February 23, 2022
The pressure for convenient, online options has driven dealers to find new ways of doing business, while upholding their tried and true operations at the same time.  The result? A balancing...
Sales & Marketing

How CDK CarSource is transforming wholesale profitability for car dealers – Fred Fordin | CDK Global

- February 22, 2022
CDK Global recently launched CDK CarSource, an online wholesale marketplace that connects car dealers to used vehicle inventories across the country. Today on Inside Automotive, we're pleased to welcome back...
Sales & Marketing

Reynolds and Reynolds reveals 3 key areas of focus for 2022

- February 21, 2022
Today on Inside Automotive, we’re pleased to welcome Chris Walsh, the brand new President of the Reynolds and Reynolds Company, and we’re also joined by Dave Bates, the Chief Customer...
Sales & Marketing

CEO Mike Manley on AutoNation’s stunning Q4 earnings results

- February 18, 2022
Yesterday, AutoNation, Inc. (NYSE: AN) released the results of its most profitable quarter in its history. Revenues came out to $6.6 billion, an increase of 14% year-over-year. Adjusted earnings per...
lead response email
Sales & Marketing

The 3-part lead response email guaranteed to get a reply

- February 18, 2022
Automated email replies always feel dismissive to me. Like my inquiry is not important enough for an actual person to reply. Yet, most dealership CRMs are configured to automatically send...
dealer advantage
Sales & Marketing

Dealer Advantage: Looking back at 3 key areas car dealers should re-visit in 2022

- February 17, 2022
In this episode of the Dealer Advantage series, Lori Wittman, SVP Dealer Software Solutions, Cox Automotive re-visits three best practices car dealers implemented last year that are still crucial in...


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