Consumer insights shaping today’s car buying process
Today on Inside Automotive, Steve Baldwin, Vice President of National Sales at Capital One Auto, discusses how data from the 2022 Car Buying Outlook can help car dealers understand their...
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.
Sales & Marketing
The simple 2-step process for more high-quality referrals
Word-of-mouth marketing is a powerful tool that can reach many potential consumers. So, what strategy are you using to get referrals for your business? Today on Inside Automotive, we’re pleased...
Low inventory keeps pushing transaction prices well above MSRP
Car sales have fallen for several carmakers over the first quarter of 2022 including Ford and Stellantis compared to a year ago. Much of that hinges on the production shortages...
Modern retailing best practices from digital marketing and internet pioneer Allan Cooper
Today on Kain & Co., host David Kain, President of Kain Automotive, sits down with the Principle of Cooper Media Group, Allan Cooper, pioneer of the automotive internet revolution. Originally from Australia,...
Average down payment for new vehicles climbs over $6,000
According to Edmunds, the average down payment for new vehicles climbed to over $6,000 for the first time. And it's becoming evident that this new economic landscape is causing potential...
Filling customer experience gaps in the lease-end journey
In a recent BusinessWire release, Patrick Roosenberg, Director of Automotive Finance Intelligence at J.D. Power, said, "The days of the one-size-fits-all lease loyalty strategy are long gone. In this market, lenders, dealers,...
Are OEM direct-to-consumer sales platforms killing dealer innovation?
The STAR Standard is a standard for data exchange between OEMs and the vendor community. Its committee is made up of OEMs, vendors, and soon it will also include key...
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do about it? Today on Inside Automotive,...
Measuring customer effort: How easy is it to shop at your dealership?
Today on Inside Automotive, we're pleased to welcome back Joseph Michelli, CEO of The Michelli Experience, speaker, and New York Times best-selling author. In this segment, Michelli discusses his recent...
Advertising your dealership to attract new hires – Glenn Pasch | PCG Digital
On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like the NADA Show, strategies in dealer...
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