The right way to follow up a lead

It may seem obvious, but strong body language and emphatic hand gestures mean nothing in a dealership’s follow-up sales call to a potential buyer.

Whether a salesperson is on the phone speaking to a prospect or leaving a voice message to that customer, “the only thing you have is your voice,” says Elise Kephart Adame.

So make it good.

That applies to tone, inflection, pronunciation and tempo, says the founder of the Elise Kephart Experience consultancy who previously sold cars at Ford and Honda dealerships.

Sources: Wards Auto