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Sokalvideo

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...

 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...
digital retailing

Are Digital Retailing Tools Promising More Than They Can Deliver?

Digital Retailing or DR for short is the latest and greatest thing, dominating press releases, blogs and discussions at NADA 2019, unseating ‘AI’, ‘machine...
influencers

Increase Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors...

In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While...
recruiting trendsvideo

Cox Automotive’s Isabelle Helms Discusses the Latest Recruiting Trends For Dealers

 Attracting the top talent is always on every dealer’s mind, however as the workforce begins to change, so should recruiting strategies. On today’s show,...

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

What to do When Customers Want to Buy for Invoice Price

On this week's episode of On the Mark, Mark Tewart talks about what to do when a customer wants to buy for invoice, being...

Data Enrichment When a Lead Comes Into Your CRM

On this week's episode of Kain & Co., David Kain talks about data enrichment and how having access to customer history data can allow...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...