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Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the...

Is a Website Personalization Strategy for You? By Russ Chandler In this day and age, your website is, arguably, the most important aspect of your dealership’s overall...

Unlocking Digital Gold Mine in the Service Department By Glenn Pasch Think of the Gold Rush of the early 1900’s. People crossed the country because they heard...

Develop plans now to research and identify these recall prospects, and to effectively interact with them. BY CHRIS MILLER U.S. Defense Secretary Donald Rumsfeld, you...

By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database. BY JOHN GIAMALVO We live in the age of...

Understand the particular triggers in a buy decision from millennial women, and adjust your sales tactics accordingly. BY ANNE FLEMING Here are a couple of...

A marketing-oriented dealership exec can police the calls to action, content alignment and other web elements to help his business. BY AMY FARLEY Every dealer by...

Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA Cardinale Automotive Group has carved...

Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he knew that half of every...